PPDS announced the opening of its new 2,368 ft², sustainability-inspired, multipurpose Master Showroom on its home ground in Amsterdam.
Located just 15 minutes from Schiphol Airport and Amsterdam city centre, the new state-of-the-art venue continues PPDS’ commitment to providing existing and prospective partners and customers with convenient access to its specialist teams, and to experience its full suite of hardware and software display solutions, for more educated and collaborative project creations and decision making.
Spanning two separate floors, and featuring an 8.5-metre ceiling and mezzanine, the new PPDS Master Showroom is the company’s largest and most sustainable showcasing space to date, with the building recently receiving an A-grade Energy Label classification (‘A’ being the highest ‘G’ being the lowest), indicating an extremely energy efficient environment.
New stricter rules were recently introduced by the European Parliament to reduce energy consumption in buildings, including workplaces, schools and other public buildings. This directive is aligned with PPDS’ global sustainability strategy, supporting customers in achieving their goals through an ever-growing portfolio of energy-efficient solutions, all featuring in the Master Showroom, supporting all market verticals.
These will include the ‘zero power’ 25” Philips Tableaux Advanced Colour ePaper (ACeP) display, as well as the brand new 32” Philips Tableaux 5150 featuring E Ink’s Spectra™ 6 technology, which is due to be unveiled for the first time there during November.
Martijn van der Woude, VP of Global Marketing and Business Development at PPDS commented: “PPDS is focused on helping customers to create healthier, more efficient and sustainable working and learning environments. Sustainability is not about good PR, it is about taking decisive action, which is one of the key inspirations behind our new PPDS Master Showroom.”
Transformed into a digital hive of activity, the Master Showroom features two 270 ft² dedicated corporate and hospitality offices, five supersized dvLED displays, and more than thirty digital signage, interactive displays and business TV models spread over the two floors.
On the ground floor, benefitting from an 8.5-metre ceiling, visitors are greeted with a giant 3 x 6m Philips LED 7000 Series, providing a spectacular backdrop to the entire premises. Under the brilliance of the 7000 Series’ high bright panels, a range of solutions has been positioned for retail, education, hospitality, food and beverage, transportation, and public venues. These include the Philips Signage D-Line and P-Line displays, Philips Interactive T-Line and E-Line displays, and the zero-power Philips Tableaux ePaper display. The meeting room includes the Philips Collaboration C-Line Series, together with a Philips Business TV B-line, and a range of 10” Philips Interactive T-Line multi-touch displays.
Upstairs, a hotel room is set up to showcase the full benefits and opportunities available with PPDS’ range of hospitality solutions, including the unique and market-leading Philips MediaSuite TV Series with Chromecast built-in™ and Netflix-ready. The mezzanine features two FHD Philips 6000 dvLED displays, 110” (1.2pp) and 137” (1.5pp). And highlighting PPDS’ partnership with Oracle Red Bull Racing, which sees Philips Professional Displays as the Exclusive Digital Display Supplier, the Red Bull Racing F1 driving simulator has also been installed.
Demonstrating the benefits of PPDS’ accelerated strategy to bring world-leading software solutions to markets, all Android SoC displays within the Showroom will also be connected to the PPDS Wave ecosystem, demonstrating the advanced remote device management and control capabilities for Philips Professional Displays on a local and global scale.
“The decision to introduce our network PPDS Studios has allowed us to be even closer to our partners and customers and to inspire their creative thinking for current and future projects,” said Ron Cottaar, Global Marketing Director. “Since the turn of the year, we have expanded our Studios’ reach across Europe, North America, and most recently, in India. With a long and proud heritage in Amsterdam, we are delighted to open our first PPDS Master Showroom in EMEA, with more to follow across the continents, reflecting our capabilities and values as a business, while helping to unlock potential in the market.”
Martijn van der Woude concluded: “Our PPDS Studios, Demo Points, and now this Master Showroom are the home for inspiration, innovation, and co-creation. In years gone by, the opportunities beyond trade events to showcase our portfolio with regular in-person meetings have been limited. With the introduction of these spaces, each strategically placed to bring local access around the globe, I am glad to say that has all changed. Today, our PPDS Studios are a hub for bringing our people, partners and customers together and creating new opportunities and ideas that may not have been possible otherwise.
“This Master Showroom, together with our network of PPDS Studios, provides us with a perfect space for hosting team and partner events, mixing business with pleasure in a high-tech, high quality, convenient venue. I cannot wait to welcome visitors to our new Master Showroom in Amsterdam.”
