Caudalie, the French skincare company renowned for its pioneering vinotherapy treatments, recently revamped its landmark headquarters in Paris with a state-of-the-art 8 x 2.5 metre INFiLED LED screen at its heart. Installed in the building’s central auditorium, the new STUDIO Series LED display brings together employees, wellness clients and creative partners in a space designed to reflect the brand’s commitment to relaxation, creation and transformation.
Founded more than 30 years ago in Bordeaux, which is the heart of France’s wine country, Caudalie built its reputation on combining the historic art of winemaking with modern scientific research. The company recently decided to upgrade to a striking modern visual solution for its new headquarters that matched its global standing, while remaining elegant and unobtrusive within its environment. Central to the new HQ is a multi-purpose auditorium for product launches, team training, collaborative events and brand activations. For Caudalie’s founders, the space needed to feel welcoming and refined, yet capable of delivering flawless, immersive visuals when required.
To realise this vision, Caudalie appointed integration specialist VIDEOSONIC, based north of the Paris city centre. Working closely with the client, VIDEOSONIC was tasked with specifying and installing a display solution that would offer exceptional visual performance without compromising the room’s aesthetic. In a brand-led setting where packaging design, product visuals and marketing assets are central to storytelling, colour accuracy was non-negotiable. The LED installation needed to provide cinema-quality imagery, while blending seamlessly into the environment when not in use.
With this in mind, VIDEOSONIC selected the INFiLED STUDIO Series with a 1.56mm pixel pitch, which is specifically developed for virtual production stages and high-end broadcast, where contrast, brightness and colour precision are critical. The STUDIO Series is engineered to craft cinematic realism. Featuring ultra-black masking materials and exclusive black LEDs, the system achieves exceptionally high contrast levels, allowing imagery to retain depth and richness even under controlled lighting conditions. Designed as a modular platform, the STUDIO Series is perfect for bespoke stage and studio environments. Its high refresh rate ensures flicker-free performance, while its outstanding colour reproduction supports accurate, consistent visuals across a range of viewing angles. “Caudalie’s team wanted to use the highest screen quality possible for this installation,” says Éric Cartier, the CEO of VIDEOSONIC. “Since INFiLED’s STUDIO Series is built for virtual production and environments where high contrast, high brightness and high colour accuracy are a must, it was the perfect choice for this project.”
A defining feature of the selected modules is INFiLED’s CBSF technology, which enhances colour consistency and accuracy across the display surface. “Every colour displayed looks more accurate from every angle and in every situation,” adds Cartier. “That kind of colour accuracy means that when a client like Caudalie hosts a product launch, the packaging, the product and every marketing asset on display looks just as they did to the design team in the first place. And in this environment, that level of attention to detail matters.”
For a brand whose identity is closely tied to aesthetics, tone and subtle visual nuance, the ability to reproduce colours faithfully is critical, particularly in a flagship corporate setting. Once installation details were finalised, the project moved swiftly. From confirmation to completion, VIDEOSONIC delivered the full LED build and back-end setup in just one month. “After Caudalie made the final decision on the installation details, we completed the installation in only a month,” says Cartier. “With its modular design and ease of use, the INFiLED STUDIO Series screen made that tight deadline much easier to meet.”
“Our teams are evolving rapidly, and so are our projects. We needed a space that is as agile as it is demanding, capable of hosting a plenary session in the morning and a creative workshop in the afternoon. This auditorium provides our teams and partners with a high-level environment that is flexible and immediately operational, with impeccable visual quality,” adds Gloria Martins, the Chief of Staff of Caudalie. Today, the auditorium is fully operational, supporting the client as intended. When active, the LED wall delivers immersive, high-resolution visuals that elevate the attendee experience. And when idle, this INFiLED screen integrates discreetly into the architectural design, maintaining the calm, refined atmosphere the founders envisioned from the project’s beginning.
