D-Tools has released its 2026 Midyear Market Report, a data-driven look at how the systems integration market performed in the first half of the year. The data reveals that integrators grew sales by a median of 14% over the same period in 2025; however, there is a widening performance split in the channel. “The market growth is solid, but it’s not the whole story,” said Jason Knott, data solution architect at D-Tools. “Our data shows the market is splitting in two. A third of integrators grew more than 51%, another third declined by 21% or more, and the businesses in the upper-middle market are feeling it the most. Integrators need to know which side of that split they’re on. This report gives them the real numbers to find out and a set of benchmarks upon which to act.”
Key Findings of the Report include:
- Market bifurcation widens: Over one-third of integrators (34.8%) grew sales 51% or more in the first half of 2026, while one-third (33.4%) saw sales decline 21% or more. The remainder (31.8%) of integrators were flat, or close to it. The split occurred across companies of every size.
- Upper-middle market squeezed: Integrators with average contracts between $25,000 and $50,000 dropped 16.1%, the weakest showing of any segment, while the share of under $10,000 and large/luxury contracts over $50,000 both grew.
- Growth is coming from volume, not conversion: Signed contracts per integrator rose 17% as proposal output rose 19%. Close rates held essentially flat, so growth is being driven by putting more proposals in front of customers, not better closing rates.
The full report also includes regional analysis, sales-cycle and proposal-revision benchmarks, a category-by-category breakdown, and eight key takeaways integrators and suppliers can use to plan ahead. The D-Tools 2026 Midyear Market Report is available now as a free download at d-tools.com. The key findings and takeaways are published in full. Unlike opinion-based industry surveys, the report is built entirely from aggregated, anonymised transaction data drawn from signed contracts and proposals generated in D-Tools Cloud by more than 1,500 active integration companies. The data set is limited to companies that used the platform in both 2025 and 2026, so the comparison tracks same cohort of integrators across both time periods. Data by D-Tools publishes two flagship market reports each year, with quarterly companion reports in between.
