LG’s ‘curved’ OLED TV was the star of this year’s Consumer Electronics Show in Las Vegas. Said to create a panorama effect for the viewer, the curved screen is designed to offer a more immersive viewing experience. The EA9800, shown for the first time at the 2013 International CES, features LG’s proprietary WRGB technology. This Four-Colour Pixel system features a white sub-pixel, which works in conjunction with the conventional RGB setup to create the colour output.
With a gentle inward flex, the entire screen surface is equidistant from the viewer’s eyes, removing the problem of screen-edge visual distortion and detail loss. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle. To complement the infinite contrast ratio and enable the richest colour and deepest black expression, the High Dynamic Range (HDR) algorithm has been incorporated. This technology is said to ensure contrast ratio consistency and maximum colour separation.
As OLEDs generate their own light, there is no need for a separate backlight, enabling LG OLED TVs to significantly reduce the weight and depth of the display. Carbon Fibre-Reinforced Plastic (CFRP) has been used to further reduce unit weight and add additional strength. CINEMA SCREEN Design elements result in a narrow screen bezel which is described as practically invisible to the naked eye. A minimal bezel is said to produce a truly immersive 2D and 3D viewing experience. The new model also ships with an easy-to-mount wall bracket that allows a single person to complete the entire installation.
“LG is the first to launch the 55-inch OLED TV,” said Havis Kwon, president and CEO of LG’s Home Entertainment Company. “We believe our new OLED TVs offer the ultimate viewing experience, surpassing anything seen before. The new curved model complements our core OLED TV family with a unique design that capitalises on the thinness of the screen and the aesthetic beauty of OLED TV.”
Availability and pricing were not announced.
