Nominee: HYPERVSN x Coca-Cola HBC Switzerland x Avantage HYPERVSN
Coca-Cola HBC Switzerland and TMI Agency was launching the new Coca-Cola Zero Sugar flavour and decided to employ HYPERVSN Slots and HYPERVSN Solo L for the campaign called #bestcokeever. HYPERVSN devices were installed at the Zurich Main Station by the HYPERVSN Authorised Reseller Avantage. When playing the holographic slot-machine people got a chance to win various prizes including a bottle of the new Coke.
The campaign lasted for two weeks and expanded across 5 shopping malls, 45 sampling locations and 150 in-store activations. In total around 18k people played the HYPERVSN Slots and around 150k product samples were handed out.
- This is the first time Coca-Cola has relied on the interactive holographic solutions to engage with the customers and add the gamification element to the product sample handouts.
- HYPERVSN Solo L and Slots were installed at Zürich Main Station and across 5 malls in the country for two weeks from July to August 2021 by HYPERVSN Authorised Reseller Avantage together with TMI Agency.
- 17,500 people played the HYPERVSN Slots at the Zurich Main Station and across all the locations, around 150k product samples were handed out within two weeks.
4.150 in-store activations, 5 shopping malls and 45 sampling locations were set up for the #bestcokeever campaign all across Zurich. 108 promoters were hired who worked for 954 hours. The news about the campaign reached 2.1mln households via Migros Magazine.
- Coca-Cola HBC Switzerland and TMI Agency were extremely happy with the campaign results and they are already planning a new one for the coming Christmas.
- The solution was developed during the COVID-19 pandemic for the new demands care homes faced and delivered within weeks to care homes across the country. The solution has been developed and now is the only true all in one interactive solution for care homes combining hardware and software to provide a truly integrated solution.
- Built with residents and staff in mind. The Care home solution comes with a High Low Flip Table allowing users to adjust the height depending on their needs and wants. Users can also flip the touchscreen horizontally allowing more users to utilise the touchscreen at the same time.
