Trade distributor Habitech is extending its reach into Pro AV channels with the launch of new digital connectivity products and a new brand – HabitechPro. The award winning trade distributor has served the UK residential custom install market for the past six years, and it has specialised in helping installers handle video/audio transmission, control and source management.
Habitech’s entry into the commercial market is being spearheaded by Daryl Brennan, who has been brought in to the company as business development manager for HabitechPro. Brennan has held key senior UK positions in system integration and AV distribution. Habitech managing director Jonathan Pengilley ran leading AV distribution and system integration businesses successfully before establishing Habitech in 2006.
“Our expansion into Pro AV, unified communications and commercial channels is a natural progression for Habitech,” says Pengilley. “Our success within the residential CI market has been based on identifying the right products and supporting dealers and system integrators throughout the sales and installation process. We pride ourselves in offering ‘best in class’ technical support and having the right people on board who are passionate about what they’re doing. I’ve worked with Daryl before and he brings a wealth of experience and understanding to help us enter this market.”
Read the full story in the August 2012 print edition of AV News
