Harris Broadcast Communications and PSCo Technical Distribution,have announced a distribution and market development agreement. This provides PSCo Technical Distribution with UK distribution rights for Harris Digital Out-Of-Home (DOOH) solutions and an undertaking for PSCo to carry out a market development programme to promote the role of digital signage in key vertical market sectors, such as retail, transport, corporate and leisure. The agreement represents the latest development in Harris’ strategy to further market share in these important vertical sectors.
“PSCo Technical Distribution is well-recognized in the UK for its value-add AV display technology expertise, from video walls to single screen deployments and beyond, which help create visual excitement, customer engagement and maximum impact,” said Denise MacDonell, general manager, Harris Digital Out-Of-Home solutions, Harris Broadcast Communications. “The company also offers full system lifecycle support, from pre-sales consultancy to ongoing service, ensuring it is able to maximize the efficiency and profitability of any project. We are confident in both their dedication and capabilities in helping us leverage Harris Digital Out-Of-Home into the key vertical markets we are targeting.”
“Harris has leveraged its 100 years of proven mission-critical broadcast expertise to design robust and scalable Harris DOOH solutions that help digital signage network owners manage content, better monetise assets and realize new revenue streams,” said Paul O’Reilly, managing director of PSCo Technical Distribution. “This agreement is a win-win for both companies, as Harris can leverage PSCo’s local business expertise and experience in assessing complementary AV technologies to drive growth in its target markets. And, this collaboration will fast-track our channel representatives into new and emerging applications for digital signage networks.”
