Hitachi Digital Media has joined other leading projector and interactive flat panel display vendors on KLiKav – the AV product and solution portal. Last month, KLiKav served almost 1 million product details and specifications in response to enquiries from channel specialists and end-users. Growth in usage has been exponential since the launch of KLiKav at ISE in February of this year.
Hitachi marketing executive Lucy Hearn said: “It is vitally important now for AV brands to have a digital marketing policy in place. We believe that digital marketing tools and social media are still in their infancy and that KLiKav has an important role as a portal to translate all of these resources into response for our channel partners.”
KLiKav will feature Hitachi’s 9000 installation and meeting room projector range, its ultra short-throw projector range and the company’s recently introduced interactive flat panel.
