Integrated Systems Europe (ISE) 2025 has wrapped up a highly successful week in Barcelona, celebrating yet another milestone in the event’s history. This year’s show was richer than ever in innovation, industry advancements and groundbreaking technologies, reinforcing its position as the premier event for the AV and systems integration industry. The exhibition showcased its highest number of exhibitors with 1,605 and the largest show floor space with 92,000 sqm net and welcomed a 85,351 unique verified visitors from 168 countries- a 15.5% increase from the previous year. But was ISE 2025 more of the ‘same old’ or did the show auger a genuine paradigm shift?
In the course of ISE history, each edition carries with it the promise of something ‘genuinely new’. Not just a larger, quicker or cheaper version of a predecessor, but rather a technological innovation that really moves the game on. In 2025, the leading contender for a paradigm shifting technology was undoubtedly Artificial Intelligence, and its presence could be felt throughout the show. Perhaps the most obvious application has been in the workplace, but AI in education, health and entertainment is not far behind.
Given its background in the pandemic, in which workers, based at home or the office, suddenly became dependent on unfamiliar collaborative technologies, there is a clear role for AI in improving both worker performance and productivity. AI has the potential to add new capabilities to a worker’s skillset, making both more efficient and productive. Developers and manufacturers have not been slow to identify the opportunity here.
As one of the leaders in collaboration Barco, for example, introduced SmartFocus, its latest AI-powered feature that improves hybrid meeting experiences. SmartFocus uses the laptop cameras present in the meeting room to bridge the distance between remote and in-room participants.
Depending on room interactions, SmartFocus applies smart switching between the room camera and the participants’ laptops and brings automatic audio optimisation. SmartFocus is the newest innovation within Smart Meeting Flows, a set of smart, intent-based features for meeting participants. ClickShare expands its value to remote user experiences with the new AI-powered feature that ensures everyone feels equally involved in hybrid meetings. By benefiting from the presence of laptop cameras in the room, remote participants get a clear and relevant view of the room dynamics, without bringing extra hardware into the meeting space.
ClickShare smartly selects the most appropriate view for remote participants by switching between the room camera and the speakers´ laptop cameras. Based on the flow of the conversation, remote users experience a seamless transition, from a broad room view to a focused view of the on-site participants. This allows remote attendees to capture every detail of the room dynamics, including facial expressions and body language.
Furthermore, ClickShare leverages any room peripherals to deliver superior audio quality, ensuring remote participants enjoy clear sound without relying on a single laptop or manual adjustments. This audio optimisation also ensures the video conferencing platform highlights the active speakers, making it easy to identify them, while the meeting recap is accurate for seamless follow-up. “Since its launch, ClickShare has set a new standard for an excellent user experience and meeting equity in the meeting room,” said Oliver Van Camp, Product Director (Meeting Experience) at Barco. “With SmartFocus, we now expand ClickShare’s unique experiences to remote participants in hybrid meetings. Our continuous drive for innovation explores new possibilities that AI-features like SmartFocus can bring into BYOD spaces.”
Workplace transformation
As one of the principal architects of the AI transformation, Cisco has promised to “future proof the workspace” and to “reimagine the employee experience”. Holding its AI Smart Workplace Summit under the auspices of ISE 2025, Cisco said that it had been rethinking its own approach to workspace design, helping customers transform their workspaces. The developer claims to have: reimagined the employee experience; simplified collaboration spaces with intelligent cameras and, microphones; to have embraced AI-powered software to enable more equitable meetings; to make the workplace more sustainable with circular product design approach; and to have streamlined workspace management with rich data and analytics. Delegates were invited to discover Cisco Workspace designer – a new tool to help them accelerate their own workplace transformation.
In furtherance of this programme, it was shortly after ISE that Cisco announced plans for an expanded partnership with NVIDIA to provide AI technology solutions to enterprises. Enterprises recognise that AI is essential to growth but remain early in their adoption as they navigate the unique technical complexity and security demands of operating AI-ready data centres. The expanded partnership aims to give organisations flexibility and choice as they look to meet the demand of AI workloads for high-performance, low-latency, highly power-efficient connectivity within and between data centres, clouds and users. “A robust and scalable AI ecosystem is key to driving the transformative power of AI,” said Hans Vestberg, Chairman and CEO of Verizon. “This expanded partnership between Cisco and NVIDIA, just like our Verizon AI Connect strategy and solutions, builds towards accelerating and enabling resource-intensive AI workloads at the Edge of the network.”
“Enterprises are under immense pressure to deploy AI quickly and effectively, and many leaders struggle to justify the investment while balancing the risks,” said Chuck Robbins, Chair and CEO of Cisco. “Together, Cisco and NVIDIA are partnering to remove barriers for customers and ensure they can optimise their infrastructure investments to unlock the power of AI.” By making it easier to integrate and standardise on both Cisco and NVIDIA technology, customers will benefit from current and future technology advancements in the NVIDIA Spectrum-X platform such as adaptive routing, telemetry, congestion control and low latency, as well as Cisco’s broader networking, security, and digital resilience portfolio.
Together, the two companies are committed to bringing new levels of innovation to accelerate the adoption of AI within enterprises. Focusing on simplifying deployment and operations, while improving workload performance and visibility, the objective of this deeper partnership is to deliver the highest performance Ethernet solutions available for AI workloads and extend NVIDIA’s Spectrum-X architecture to include Cisco Silicon One, making Cisco the only partner silicon supported in Spectrum-X Ethernet solutions. In addition, the expanded partnership will help move enterprise data centre Ethernet AI projects from prototype to full deployment, which would otherwise be limited to public cloud or SaaS services.
Newcomers
So, the industry giants are working in accord to push the AI cause, but the positive case for AI is such that even newcomers are swept along by the tsunami of innovation. So, what’s next? The high stakes and dazzling pace of AI innovation were key themes at almost every meeting to discuss the topic
A key theme is AI’s potential to augment human efforts, not replace them. An example of this is a company called Augment Code which is doing this for software engineers. Scott Dietzen, Augment Code’s CEO, shared some of the challenges these engineers currently face, including maintenance testing, documentation, disaster recovery, fall tolerance, security requirement, and more. “We’re trying to augment software engineers to make their lives easier,” explained Dietzen, “to deliver a 5x or even a 10x more productive software engineer, by removing some of the drudgery and pain associated from advancing a really large, complex piece of software.”
Nonetheless, the question remains of what is best way to govern AI? The answer may well be, governing with AI! Navrina Singh, the founder and CEO of Credo AI. Her company has developed an AI governance platform that empowers organizations to deliver and embed artificial intelligence responsibly. In short, it uses AI to manage, measure, and monitor AI. This simplifies and streamlines governance, which Singh called a highly misunderstood, but essential process for making AI successful in business. “One of the things that we are seeing evolving in this ecosystem is how do we actually first and foremost make sure that the governance tooling is able to be that single pane of governance across all your AI ops tooling,” she explained. “And that’s where integration becomes really critical.” Singh expects AI-generated governance to be widely adopted. “In the next three years,” she said, “AI governance is going to become your strategic advantage. It is not going to be like, ‘let’s do it later’; it’s going to be, ‘how much are you investing in it’?”
One relatively new subject on the AU agenda is that of “agentic AI,” whereby AI agents continue to evolve, becoming, in effect, extra employees, working and conversing with humans to solve problems, set agendas and solve problems, increasingly with their own proactive independence.” Will this lead to the development of the humanoid robots of sci-fi fame? Fei-Fei Li, of Stanford University, is working on 3D modelling that could anticipate a next step in human/machine interactions. “We believe that the ability to generate and interact with 3D worlds, real or virtual, is fundamental for intelligent agents, whether it’s people or robots or virtual agents,” she explained. “It unlocks a lot of applications and businesses, because it’s just so natural for an intelligent agent to work in that kind of space. So, we want to do the next generation foundation model for that. Because visual intelligence is a cornerstone of intelligence.” Li stressed that progress in AI shows no signs of slowing. “Things are happening now in AI that I never anticipated,” she concluded. “And the younger generation is going to make so much more happen. It’s just an exciting time to be in tech.”
AI beyond the workplace
The impact of AI technologies will be universal, across boundaries in education, health and entertainment as well as the workplace. Samsung Electronics, for example, unveiled its new AI-powered Interactive Display (WAFX-P model) at the rival Bett show 2025. Through the Samsung AI Assistant, the education-focused display combines advanced hardware and cutting-edge AI capabilities to create smarter learning environments that are more engaging and collaborative. “Samsung envisions a future where every classroom benefits from the transformative power of AI. By integrating advanced tools like generative AI and real-time transcription into our classroom displays with Samsung AI Assistant, we are not just enhancing learning – we are revolutionizing it,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. Samsung AI Assistant is a new educational solution built to adapt, engage and transform learning for the next generation. This dedicated teaching solution equips educators with intelligent, intuitive tools to organize lessons and transform traditional teaching into dynamic, interactive experiences that maximize learning outcomes.
Samsung AI Assistant includes several innovative educational tools including: the Circle to Search feature which instantly delivers search results from trusted sources when users simply circle on-screen images or text, making exploration during class effortless; AI Summary creates concise lesson recaps automatically, making lesson planning easier for teachers and simplifying post-class reviews for students; while Live Transcript converts spoken words into text in real time for students to revisit and reinforce their classroom lessons.
In collaboration with Google, Samsung aims to develop diverse and powerful AI scenarios for fostering digital classrooms of the future. The WAFX-P is Google EDLA-certified, as well, providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. With these features, Samsung’s AI Interactive Display acts as a powerful teaching assistant, fostering exploration and collaboration. With 65”, 75” and 86” options, the full WAFX-P lineup supports powerful AI capabilities, with advanced hardware to deliver a seamless user experience. A neural processing unit (NPU) capable of performing up to 4.8 trillion operations per second ensures smooth operation of its AI features. Usurpingly, discussions of AI in education are commonly dominated by the issues of security and the impact of veracity and the risks of plagiarism with homework generated on ChatGPT. Early days.
Key launches at ISE 2025
New standard for versatility and viewability on PCAP displays
PPDS announced the launch of its most advanced and versatile range of multi-touch displays to date with the new, reimagined Philips Interactive 3000 Series for installations in a broadening range of 24/7 environments. The chic, bezel-free Philips Interactive 3000 Series marks a new generation of advanced, highly flexible multi-touch Android SoC displays from PPDS, presenting content as it was meant to be seen, with razor-sharp accuracy, colour precision, and brightness.
An update to the Philips T-Line Kiosk display range, the new Philips 3000 Series has been remodelled to fit market feedback and configured utilising the latest advancement in hardware, PCAP touch technology, and software. Bringing the flexibility to support a broadening range of installations, retail (including shopping centres), transport hubs, as well as food and beverage, are among key market verticals.
Andrea Barbuti, Global Product Management Lead for EMEA at PPDS, commented: “With the Philips T-Line Series, we raised the bar for how and where interactive displays can be used to bring new business benefits and enhanced user experiences. And now, with this new Philips Interactive 3000 Series, we’re significantly raising that bar again, adding unprecedented versatility and opportunities to an even wider audience.”
Offered in an extended range of 24”, 32”, 43” and 55” model variants, the Philips Interactive 3000 Series has been designed and equipped to meet any challenge, delivering premium performance, unparalleled reliability, and flexibility to any space. Updated for 24/7 operation, and repurposed in consultation with partners and customers, the Philips Interactive 3000 Series extends beyond traditional portrait and landscape mounting limitations, with all models now featuring a 30-degree tilt option, as well as optional open frame brackets, opening new installation possibilities and enhanced creativity.
The request for tilted displays continues to grow, particularly for kiosks, with businesses looking to extend or renew their existing interactive displays beyond smaller screens, such as tablets. The Philips Interactive 3000 Series also features a secure ‘Kiosk Mode’ feature, disabling any unauthorised remote control, management or tampering for peace of mind. Lutz Harder, Global Product Manager for Interactive Displays at PPDS added: “Whether on a shelf – ideal for the 24” – angled or upright for POS, configurators, order points and kiosks – with the 32” and 43” – or for wayfinding – with the 55”, the installation possibilities and benefits with the Philips Interactive 3000 Series are seemingly endless.” And that’s just the start.
Available as standard, each Philips Interactive 3000 Series model is equipped with a stunning edge-to-edge PCAP touch screen, while also being augmented with anti-glare and anti-fingerprint coating, allowing for perfect presentation, regardless of the number of fingers coming into contact between cleans. The Philips Interactive 3000 Series delivers optimum performances at all times, with the 24” and 32” models providing up to 350 cd/m2 brightness, while the larger 43” and 55” models are equipped with 450 cd/m2 for better visibility and user experiences.
Lutz Harder explained: “If you can’t see or use the screen, be it due to brighter light, irritating reflections or simply because it is covered in greasy fingerprints from customers who have just finished their lunch, then it is a failed experience. With Philips Professional Displays the user experience is paramount and for this new Philips Interactive 3000 Series the team has worked to ensure screens can be easily cleaned and will perform to the highest standard – all the time.”
Internally, the Philips Interactive 3000 Series helps to make the lives of AV/IT managers easier, while also delivering instant sustainability benefits and credentials – including financial – with every installation. Part of PPDS’ ever expanding Android SoC family, Philips Interactive 3000 Series displays come with an updated professional Android 13 SoC built-in, offering a seamless plug-and-play experience. With 4GB RAM and 32GB ROM as standard, there is no need for an external media player, with content able to be uploaded directly to the display for instant viewing. For complete peace of mind, the Philips Interactive 3000 Series also features PPDS’ renowned FailOver technology, ensuring screens never go blank, and content will continue to be presented, 24/7, even in the event of an outage.
Whether a single display or many installed around the world, the Philips Interactive 3000 Series offers extensive remote monitoring, maintenance, and management capabilities – whether for single displays or installations around the world – with Philips Wave. Developed in-house by the PPDS team, the scalable API-first Philips Wave platform, allows users – either locally or centrally – to unlock the full power, versatility, and intelligence of their displays, for greater time, energy, and cost efficiencies. Firmware and software updates, adjusting settings, predictive maintenance, content creation and scheduling, are just some of the remote features available on the Philips Interactive 3000 Series with Philips Wave, while the ProStore provides a ‘one-stop digital marketplace’ for access to their preferred applications and services, with zero concerns around compatibility.
Coupled with the benefits of Philips Wave, the Philips Interactive 3000 Series has also been heavily designed – inside and out – with sustainability and the environment in mind. Mirroring other Philips digital signage and LED models, the Philips Interactive 3000 Series has been reconfigured to run with reduced power consumption – without compromising on performance – versus previous models in the Series. All models also feature automatic backlight control, intelligently adjusting the brightness to suit lighting conditions, while ensuring perfect visibility and always viewing experiences.
The Samsung introduces Color E-Paper
The Samsung Color E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. “For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Color E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”
Samsung Color E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-colour e-paper technology. This ultra-low power, lightweight and slim display serves as an eco-conscious alternative to traditional analogue and paper-based promotional materials while delivering the high visibility and functionality that businesses demand. Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.1 The ultra-slim and lightweight design ensures effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Color E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.
For seamless device management, a dedicated mobile app allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Color E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and colour are accurate before deployment. Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems. Moreover, as part of Samsung’s ongoing commitment to a sustainable future, the cover of the Color E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper.
In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency. The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease. SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.
LG showcases digital signage solutions for diverse B2B applications
LG’s exhibition booth featured dedicated zones for business sectors including retail, corporate, education, transportation and hospitality. The tailored display solutions on show leverage the company’s state-of-the-art technologies to meet the diverse needs of B2B clients and enhance and expand the customer experience. LG captured the attention of ISE visitors with its gigantic “shapeshifting” Kinetic LED display. Installed at the entrance of the company’s exhibition booth, the Kinetic LED employs cutting-edge AI technology to enthral, entertain and amaze. The impressive screen, composed of 88 connected LED panels, measures 7,180 x 4,090 millimetres. Combining LEDs and mirrors, the cube-shaped modules that make up the Kinetic LED can rotate 360 degrees horizontally to create dynamic and mesmerizing movements.
Visitors to LG’s booth could also enjoy an AI-powered “image transformation” experience with the Kinetic LED. After they’ve taken a photo with their smartphone and uploaded it via scanning the provided QR code, their picture is transformed by LG’s generative AI into a Pop Art-style image, which is then displayed on the Kinetic LED. This fun, interactive feature, developed by LG and its Kinetic solution partner, Easywith, serves as an engaging advertising solution that invites direct participation from audiences. In addition to the captivating Kinetic LED, LG showcased a wide range of advanced technologies developed in collaboration with its domestic (South Korean) and global partners. Among LG’s key partners are Triplet, an AI-driven customer behaviour analytics company; Kokomo 24/7, a firm specializing in school access management and emergency response solutions; and companies such as Megapixel VR, Mo-Sys Engineering and Brompton Technology – industry leaders in the areas of broadcast equipment and virtual production. LG also teamed up with corporate video conferencing solutions providers Logitech, Cisco and Crestron, and signage-specific content management solutions provider, BrightSign, to demonstrate the latest innovations in collaboration technology.
LG upgraded its acclaimed LG MAGNIT micro LED displays to improve ease of installation, content compatibility and energy efficiency. Thanks to a new design, installers can now adjust the spaces between LED modules from the rear of the display; a task that could only be performed from the front on previous models. Additionally, compatibility with content controllers has been enhanced to ensure optimal colours and image quality, while standby power consumption has been reduced by up to 98 percent compared to earlier models, significantly improving overall energy efficiency. LG’s latest innovations in micro-LED technology, including the newest MAGNIT solutions, can be found in the dedicated LED Tech Zone.
At ISE 2025, LG debuted high-brightness outdoor signage solutions featuring the company’s own Anti-Discoloration technology. On show to the public for the first time, this advanced tech helps to protect LG’s high-brightness signage for outdoor spaces against the negative impacts of screen-yellowing – a common issue caused by prolonged exposure to direct sunlight. In the Retail Zone of LG’s ISE booth, visitors could explore a comprehensive selection of solutions tailored for retail environments. The display included LG’s versatile and easy-to-install second-generation modular kiosks, as well as three digital signage models (US5P, UV5N and UP5Q) that feature outer casings certified to meet stringent international fire safety standards (BS476 in the UK and EN13501-1 in the EU).
Sharp/NEC presents a new fully Sharp branded range
As the company marks the 40th anniversary of the acclaimed MultiSync brand, Sharp/NEC upheld its legacy of durable, high-performance display technology, based on the proven principles of Japanese engineering and design excellence. This established high-quality continues to serve as a firm foundation for sustainability through extended lifecycles, as Sharp/NEC builds on its pioneering heritage to engineer the next era of sustainable, user-centred innovation.
The four Sharp branded MultiSync LFD series provide commercial-grade performance and professional capabilities appropriate to a wide range of application scenarios. From the budget-conscious E Series to the advanced features of the P Series, reliability and long-life performance with robust metal chassis come as standard, as expected of Sharp/NEC’s high-quality manufacture. The new MultiSync lineup is categorised as follows:
The essential MultiSync E Series in 32- to 86-inch sizes
- The 2nd-gen MultiSync ME Series brings new larger displays, from 43- to 98-inches
- The 2nd-gen MultiSync M Series in 32- to 98-inches
- The advanced MultiSync P Series in 43- to 65-inch sizes
Professional capabilities across the range encompass integrated computing technologies offering different levels of performance. Flexible use cases are supported by Android SoC, or modular options using Raspberry Pi or Intel SDM compute solutions, unlocking future proof efficiencies and security in IT integration and signage performance. “No matter what the application requirements and installation challenges are, we can offer the perfect-fit display solution, providing outstanding user experiences,” explains Martin Lienau, Product Manager for Large Format Displays at Sharp NEC Display Solutions Europe. “Complementing our wider visual solution portfolio, our comprehensive new MultiSync large format display range brings completeness to our offering which fulfils our customer promise. Our customers can expect performance and value, without compromising our dedication to quality, service and sustainability.”
“Thanks to our wide-ranging computing solutions which optimise the connection between source and display, we can serve any usage scenario across so many industries and applications. Through simplified installation, customisable performance levels, and secure interoperability, we are helping our customers to stay ahead in a rapidly evolving digital world,” adds Erik Elbert, Senior Product Manager Large Format Displays and Computing Technologies at Sharp NEC Display Solutions Europe.
All second-generation Sharp MultiSync® ME Series devices will be available from January 2025. Second generation M Series, E Series and P Series displays will be available from the second quarter of 2025.
Epson launches high brightness fixed lens laser projector range
Epson announced an expanded range of high brightness, fixed-lens projectors designed to meet the diverse and varied needs of education, businesses, retail, museums, visitor attractions, and immersive experiences. Built on the success of its legacy models, the EB-L8/7/6 series offers new high-performance laser light source variants ranging from 6,000 to 8,000 lumens with WUXGA and 4K Enhancement technology.
The latest series has been developed to deliver large-scale displays designed to modernise visual environments, meeting the growing demand for easy-to-use collaborative solutions with enhanced connectivity. With this series, Epson is providing lower-cost laser display solutions into new brightness categories, making lamp replacements and clunky, inflexible flat panels, problems of the past. The new range offers additional peace of mind with a 3-year warranty upgradable to a 5-year warranty with Epson CoverPlus.
The new EB-L8/7/6 series of high-quality Epson projectors has been developed, produced and packaged with sustainability at front of mind, demonstrating Epson’s continuous journey towards carbon-neutrality with lower environmental impact. Its features include:
- Chassis made from 65% Post Consumer Recycled (PCR) plastics to help reduce carbon emissions and landfill waste.
- Packaging crafted from 100% recyclable cardboard.
- Compact, lightweight designs, enabling installation by a single person, minimising costs and environmental impact.
- Manufactured in Epson factories utilising 100% renewable electricity.
- Laser light source that requires less maintenance and lower energy consumption.
- Lower total cost of ownership with reliable “fit and forget” installations.
- End-of-life services covering recycling, reuse, or energy recovery schemes throughout Europe.
“Epson is committed to developing ever more sustainable projection technologies,” explains Massimo Pizzocri at Epson Europe. “The EB-L8/7/6 series represents another milestone in our continued journey towards achieving carbon-neutrality through the integration of more sustainable practices without compromising on quality or performance. Our new series of affordable laser-source display solutions are specially designed to meet the diverse and varied needs of businesses, education, retail and signage.”
Christie launches world’s first high-brightness hybrid RGB laser projector
Christie announced the launch of the Sapphire 4K40-RGBH projector, which combines solid-state RGB pure laser illumination with a dual laser phosphor system into the world’s first high-brightness hybrid RGB laser projector. With hybrid illumination, users have a projector that provides maximum flexibility. Sapphire is designed for any 2D application, front or rear projection, all active and passive 3D formats, and any screen type.
The Sapphire 4K40-RGBH delivers vibrant DCI-P3 colour, 40,000 lumens of brightness, native 4K clarity in 2D and 3D on all screen types, and front and rear projection. It also offers high frame rate options, from 4K at 120 Hz to 2K resolution at 480 Hz.
Sapphire sets a new standard with its exclusive Infitec colour comb 3D solution. Unlike traditional laser phosphor projectors, Sapphire offers superior light efficiency and a wider colour gamut for brighter, more immersive 3D experiences making it the ideal choice for 3D dark rides, other media-based attractions, and visualization powerwalls. “With its unique hybrid illumination architecture, the Sapphire 4K40-RGBH is a flexible solution for 2D and 3D front and rear projection applications,” says Larry Paul, executive director of technology and custom solutions, Christie. “We’re excited to introduce this projector at ISE 2025 and we invite attendees to experience the brilliance of Sapphire in person.”
The Sapphire 4K40-RGBH hybrid RGB laser projector is designed to deliver best-in-class experiences for applications including theme park attractions, live events, rental and staging, and visualization, and is available for order now.
Sony reimagines collaboration
Sony returned to ISE to present its latest portfolio of products and solutions that cater to the retail, corporate, education, content and virtual production sectors. Designed to support customers in creating connected experiences, Sony’s booth showcased its latest offerings – including the new Remote Device Manager for BRAVIA Professional Displays and latest firmware update for the SRG A40 & A12 PTZ cameras with AI analytics, both of which build upon the existing high-quality technology that customers know and love.
“It’s great to be back at ISE presenting our fully sustainable stand and next level of updates in our partnerships, products, technology and solutions that will deliver huge benefits for companies across the retail, education, corporate, and content production sectors,” commented Rik Willemse, Head of Sony Professional Displays & Solutions Europe. “We’ve been focusing a lot on our long-term vision and purpose, particularly around our ESG initiatives, and are looking forward to showcasing our many initiatives under our wider Sony Road to Zero plan. There’s no better place to catch up with recent advancements and developments in AV than this industry-defining event.”
Retailers have undergone a huge digital transformation in previous years to provide immersive shopping environments for their customers. In Sony’s latest State of Retail Technology Report, a chasm has been identified between the priorities of retailers and consumers growing expectations of digital experiences and sustainable practice. To support retailers in continuing to evolve their stores and shopping experiences, visitors to the Sony booth were able to experience a mock-up store seamless brand experiences in store front of UK fashion designer Stella McCartney featuring the BRAVIA BZ40L & BZ30J series of Professional Displays. The flagship BZ-L displays are designed with a strong focus on sustainability and cutting-edge technology featuring Sony’s Deep Black Non-Glare coating technology to deliver incredible picture quality whilst mitigating reflections in even the most challenging lighting conditions like a bright, colourful retail store front.
A proportion of these displays are made from recycled materials, including SORPLAS and feature advanced components such as a powerful System on Chip (SoC) and an intuitive Eco dashboard, ensuring both efficiency and ease of use. Also, an ambient light sensor optimises power consumption, contributing to impressive low EPREL energy rankings across the lineup. As an exciting addition to the booth this year, Sony’s new AI Analytics technology, AITRIOS, will be showcased to show visitors how AI can transform their retail stores and enrich the shopping experiences for customers.
To further enhance its BRAVIA 4K Professional Display line-up, Sony launched its new cloud-based provisioning, control & monitoring service, Remote Device Manager (RDM), that will save time and money for integrators and end customers during installation, operation and trouble shooting. Deployed on site via Zero-Touch Provisioning, RDM will deliver new features for control and monitoring of its BRAVIA displays, including the ability to remotely update software, monitor the status of multiple displays, detect abnormal states and capture screenshots.
More and more businesses are prioritising sustainable products and solutions, with Sony’s recent survey unveiled that around 8 in 10 businesses are willing to pay over 20% more for AV products that are either made sustainably or operate with greater energy efficiency. The booth had a dedicated area for corporate solutions showcasing the BRAVIA BZ-L range and its sustainable meeting room efficiencies, TEOS Workspace Solution & corporate partner integrations for Control systems, Workspace solutions and UC hardware. The latest business laser projectors from Sony such as the VPL-PHZ61 and VPL-FHZ85 will also be on display.
Sony delivers a range of advanced solutions that transform teaching and hybrid learning to make lessons more engaging as well as providing support for teachers and inspiring every student. On the booth Sony will be showcasing demo videos of our brand-new Ver. 3.0 firmware update for SRG-A40 and SRG-A12, with its built-in AI PTZ Auto Framing. The new update features Fixed Angle Position where the PTZ Auto Framing will pause, and the angle of view will automatically move and hold the predefined area. Whether it’s for streaming live events, creating high-impact commercial content, or producing engaging training materials, Sony will debut a dedicated content production hub to show its solutions that meet the needs of organisations who aim to elevate their brands and differentiate within the market.
“As the AV landscape continues to evolve in focus, over the past few years ISE has adapted to suit by bringing a blend of AV and content production to visitors wanting to elevate their brand. We are looking forward to showcasing our extensive portfolio of live and content production solutions aimed at setting the stage for more engaging communications, extending the reach of companies’ live events, seminars and meetings to their internal and external audiences alike,” comments Norbert Paquet, Head of Live Production Solutions, Sony.
This hub will demonstrate the connected experience which Sony is constantly building upon and enhancing. Its live and content production solutions support brands looking to advance and streamline their content creation, production and distribution. For content capture, Sony’s latest AI-based camera solutions – the PTZ auto framing BRC-AM7 camera and PXW-Z200 – will be demonstrated, giving visitors an opportunity to experience AI-powered technology and flagship image quality. For production workflows, the XVS-G1 live production switcher and software-based M2L-X switcher are ideal solutions for live productions where the content can also be managed and distributed
Boom launched a ‘meeting room in-a-box’ video kit
Boom also launched a ‘meeting room in-a-box’ video kit range. The all-in-one solutions feature video and audio hardware plus a one-cable-connection station – designed to simplify installations and capitalise on high demand for Bring Your Own Meeting deployments. “The video conferencing world moves fast, and we know we have to move even faster to stay ahead,” says Co-Founder Fredrik Hörnkvist.
For Boom: “ISE was a resounding success and generated a record number of sales leads as well as huge amounts of interest. Our focus has always been on creating solutions that simplify collaboration while delivering an exceptional experience, based on any device across any platform in any room. ISE was our chance to show just how far we’ve come – and what’s next. These latest innovations are about making conferencing easier and more intuitive for everyone.”
Fellow founder Holli Hulett says Boom demonstrated its complete range of video, audio and connectivity solutions: “Simplicity is our compass. Our meeting room in-a-box kits for example make it easier to choose the right equipment for any space while delivering the high-quality features teams need to work effectively. They’re practical, efficient, and designed to take the hassle out of getting your stuff done.”
She emphasised: “We showcased many new innovations which demonstrated how Boom continues to raise the game in the video conferencing arena.” Visitors to ISE witnessed Boom’s HALO videobar which boasts ultra-HD 4K performance, a wide angle 120° field of view, AI Auto-framing and speaker-tracking, 10x ePTZ, six digital array mics plus the option of up to 8 additional expandable mics. It’s available in black or white colours. Hulett added: “We’ve worked hard to bring products to market that solve real problems – things like streamlining setups, making BYOM seamless, and making sure every room, no matter its size, delivers the best experience. There’s even more to come.”
Panasonic unveils sustainable imaging solutions
Panasonic Connect Europe’s next-generation of IP-based Visual and ProAV solutions enable customers in the education, corporate, and entertainment sectors to take sustainable, seamless, high-performance video production, collaboration, and projection to new heights. Panasonic’s three new all-in-one professional LED displays, available in 165-inch, 137-inch, and 110-inch models, deliver outstanding performance in education, university, or corporate environments. They are the first LED displays to feature dual Intel® SDM slots, allowing for seamless AVoIP integration with various proprietary or third-party function boards. This enables customers to unlock the full potential of AVoIP, enabling increased communication and collaboration between multiple devices in different locations.
Panasonic’s range of all-in-one LED displays utilises its unrivalled industry knowledge and expertise of IP-based connectivity and configurability – and of what customers require from a professional display. They feature a brightness of up to 700 cd/m2 and a pixel pitch of up to 1.9mm, displaying high-quality images with no colour deviation, even in bright environments. Easy to configure and use out-of-the-box, Panasonic’s all-in-one LED displays are lighter and thinner than conventional displays, increasing installation flexibility. They are shipped semi-assembled, and with mounting hardware included, they can be easily installed and used immediately with an HDMI cable.
The PT-VMZ82 Series is Panasonic’s most energy-efficient LCD projector to-date. It uses 25% less energy than its current range of LCD projectors, and features a body made of up to 59% recycled resins. The VMZ82 delivers sharp, vibrant projection, even in well-lit spaces – making it ideal for corporate, education and entertainment spaces. It delivers maintenance-free projection for up to 20,000 hours, while Auto Power On reduces energy usage when idle – saving significant costs. The VMZ82 Series, featuring the VMZ82 (8,000lm), VMZ72 (7,200lm), and VMZ62 (6,500lm), are the smallest and lightest in their class. The VMZ82 Series features Daylight View Basic functionality, optimising image quality based on ambient lighting
Plastic in the PT-VMZ82 Series main body contains 59% recycled resins, and the PT-VMZ7ST Series contains 56% recycled resins. By total weight of plastic parts in the projector main unit. Excludes printed circuit boards, labels, cables, connectors, electronic components, optical components, ESD components, EMI component adhesives, and coatings.
Panasonic Connect Europe’s newest version of its user-friendly PressIT wireless presentation system – the WPS2 Series – delivers seamless, stress-free, and highly effective collaboration and communication in professional and learning environments. It is the perfect plug-and-play tool to enhance face-to-face communication, enabling users to wirelessly project from their PC, tablet, or smartphone screen onto a display or projector at the push of a button – without any unnecessary delays in set-up.
PressIT allows up to 32 devices and four screens to be displayed simultaneously, enabling users to instantly collaborate, compare documents, and share ideas, making presentations simpler and more effective. It perfectly reflects Panasonic’s drive towards increased sustainability in every area; the latest version of PressIT features a reduced form factor and reduced packaging material – reducing overall plastic usage by up to 64%.
