Hospitalty
From earthy tubers to golden yellow fries, Agristo is a Belgian family business and a world player for the development and production of frozen potato products. Since 1986, the company’s name has been synonymous with authentic and delicious pre-fried fries, crispy croquettes, wedges, and other potato-derived products to suit customers’ preferences for quality, taste and convenience.
With more than 100 ‘potatoholics’ working at Agristo’s four high-tech production sites in Belgium and the Netherlands every day, the company needed a striking LED display solution for the new HQ building at its Wielsbeke production site, with Play AV supplying two complete setups of Leyard Europe MGP Complete Video Wall Display for the reception area and ‘the potato’ auditorium.
Agristo’s strong connection to the potato growers meant the company wanted to emphasize on its collaborative spirit and over two decades of experience in the business. Play AV suggested Leyard’s fine pixel pitch LED video wall displays to help tell their corporate story by providing a seamless, high-definition visual experience to the visitors.
“At Agristo, guests and visitors should immediately feel a ‘wow’ factor,” explains Play AV’s Mathijs Moortgat. “The team wanted to ensure that a digital interaction would occur even before arriving at the reception counter. This prompted us to look for a perfect LED solution that would demonstrate the company’s philosophy and start telling its spellbinding story from the moment visitors enter the building.”
Play AV opted for two 108-inch Leyard Europe MGP Complete Video Wall Display setups, one installed in the reception area and the other in a unique, all-wooden auditorium called ‘De patat’ (English: the potato), giving visitors the impression of literally stepping inside the spud.
“When a customer or new colleague arrives, we want to immerse them in the wonderful world of potatoes,” says ICT Infrastructure Manager at Agristo, Thijs Naessens. “During preliminary meetings to talk about ‘the potato’ auditorium, Play AV sat at the design table with our architect. This was to ensure that the audiovisual plans were integrated into the overall concept and company philosophy from the outset.”
“Thanks to the pre-configured setup of the Leyard Europe MGP Complete Video Wall Display, it was possible to significantly reduce the time, complexity and the cost of designing and installing both video walls, whilst still being able to deliver seamless LED screens that offer resolutions such as full HD and 4K with any pixel pitch, as well as brighter images, without the bezels,” explains Moortgat.
With Naessens and the rest of the team pleased with the installation of both LED walls, Naessens points out that it was very important for them to find the right LED solution that would justify their investment.
“At Agristo, we wanted to invest wisely,” he concludes. “It had to be a sustainable solution that was worth its money. With the underlying idea of digital interaction, our creative team put a lot of effort into producing beautiful visuals once the Leyard LED video walls were installed. For example, in the reception area, we have a fun corporate video continuously playing on the screen. This gives a great first impression and tells our story beautifully. We have already received a lot of positive comments both from our staff and visitors!”
From earthy tubers to golden yellow fries, Agristo is a Belgian family business and a world player for the development and production of frozen potato products.
