Midwich Group has introduced a new brand identity as part of its growth strategy. The updated branding, centred on a “waveform” logo and a vibrant colour scheme, reflects the company’s values and aims to better define its role as a global network of businesses offering local expertise.
The “waveform” symbolizes ongoing progress, collaboration, and connectivity, reflecting the Group’s approach to using its global network to deliver services. It also aligns with the Group’s commitment to advancing technology.
The brand update will be implemented across Midwich Ltd (including subsidiaries Holdan, Invision, PSCo, Pulse Cinemas, and Square One), Midwich APAC, Midwich Portugal, and NMK, ensuring consistency for customers and partners as the company continues to expand.
Joe Thompson, Corporate Strategy Director at Midwich Group, said:
“Following Midwich Group’s evolution, we felt it was time to review our brand identity to make sure it reflects our role, story, plans and values more efficiently. As a result, we are thrilled to share our new branding, which we have been working on in close collaboration with our teams around the world.
“This is an exciting time for the Group and while our look and logo have evolved, our commitment to providing our customers and vendor partners with the high levels of service and support they are accustomed to remains at the heart of what we do.”
