Stadia Solutions, the full-service sports agency, and Techfront, a leading provider of LED solutions to sports and entertainment venues, have collaborated to install a state-of-the-art mid-tier and pitch side LED ribbon at Huddersfield Town AFC. The installation at the club’s John Smith Stadium was completed in time for the Club’s Premiership debut and will be the most advanced LED system in the Premier League.
The new LED fan engagement and advertising systems are being delivered both around the pitch side and middle-tier. The mid-tier LED ribbon is designed to boost interaction and engagement with fans. At pitch side, Stadia Solutions and Techfront have installed a P8 pixel pitch system, which makes the highest definition system in use in the Premier League.
The new LED technology was debuted at the club’s first Premiership home game against Newcastle on 20 August.
As well as providing a richer visual environment in the stadium and entertaining the fans, the new LED will boost revenues by offering higher quality media for advertisers on match days. James Cook, commercial manager, Stadia Solutions, said: “The new state-of-the-art system at the John Smith’s Stadium gives Huddersfield the opportunity to monetise their promotion and at the same time enhance the in-stadium experience for their loyal fans.
Sean Jarvis, Commercial Director, Huddersfield Town AFC, said: “This is one of several additional revenue streams we are creating for the club to capitalise on our promotion to Premier League. Advertisers and sponsors will benefit from our drastically increased television audience for the next season.”
The new LED technology was debuted at the club’s first Premiership home game against Newcastle on 20 August.
