With InfoComm forecasting cumulative market growth of 72% over the next 2 years, and the KLiKav portal serving details of almost a million products to end-user enquirers, there is a latent body of demand for AV technology that is unlikely to be satisfied by existing provision. At the high-end, systems integrators are already reporting that they are much as 20% over capacity, and recruitment consultant AV Jobs has expressed concerns over a continuing shortage of skilled AV technicians and engineers.
European Director of TD Maverick believes that a solution to these issues, in the current industry hotspots of meeting room solutions and digital signage, is to broaden the channel for these technologies. He plans to encourage resellers that might not have previously considered selling and installing these solutions, by supplying pre-integrated bundles. These not only include hardware and software, but also training, support and even marketing materials.
Sidwick explains: “There a sizeable body of demand for simple, but effective, meeting room and digital signage solutions that is currently lost to the channel, with much of it being satisfied with consumer products. With the new Simply Done range, we are supplying complete packages that almost any reseller can sell and install.”
“The bundles are created around core TD Maverick products from our central supply chain and partnership agreements. There will be good, better, best options for each solution, with Vision’s Techconnect Select and Barco’s ClickShare featuring in the Simply Done Meeting Solutions and the Vision Media Player and Signagelive software in the Simply Done Signage Solutions bundle.”
While conceding that the Simply Done range is not intended for customers seeking to install a signage network across a mall, or to re-engineer their collaborative working practices, Sidwick believes that the new bundles provide an on-ramp to professional AV technology. “Simply Done is a solution for those who want something more than a scrolling PowerPoint for digital signage, or a choice of VGA leads to direct their content to the appropriate meeting room display”.
Resellers joining the programme will have access to a comprehensive selection of marketing collateral, including presentations, videos and training materials. A dedicated web site has been set up with full details of the bundles.
