Ljubljana Exhibition & Convention Centre, Slovenia’s leading trade fair and congress venue, has upgraded its main hall with the country’s largest fixed indoor LED screen. The installation, located in the iconic Marmorna Hall, features 40 m² of Alfalite LED technology and sets a new benchmark for large-scale event presentation in the Slovenian MICE sector. The new LED wall measures 8.40 × 4.72 metres and replaces a previous projection-based system. It is powered by Alfalite’s UHD Finepix MATIX 1.8 AlfaCOB solution, comprising 196 cabinets with a 1.8 mm pixel pitch. The result is high brightness, precise colour reproduction and consistent image performance, even under strong natural daylight conditions.
Alfalite, headquartered in Spain, is currently the only European manufacturer of LED screens, designing and producing its panels entirely in Europe. This European origin was a key requirement for the client, who prioritised local manufacturing standards, operational security and long-term technical support for a venue hosting hundreds of international events each year. The Ljubljana Exhibition & Convention Centre hosts around 250 events annually, welcoming up to 500,000 visitors, including major international congresses and high-profile gatherings such as the NATO Parliamentary Assembly. In this context, visual reliability and image clarity are critical.
According to Iztok Bricl, CEO of the Ljubljana Exhibition & Convention Centre: “We organise large congresses with 1,300 to 2,000 participants. The quality of the LED screen and its straightforward maintenance were decisive factors for us. We needed a solution that guarantees performance and immediate technical support if required. With a European partner, we have that assurance.” The project was delivered in collaboration with the Austrian integrator WALLERIE, part of LANNER Media, with installation carried out jointly with Alfalite’s technical team under the direction of Sebastián Cabrera, CTO of Alfalite. The complete mounting process was finalised in just two days, ensuring minimal disruption to the venue’s event schedule. For the client, the choice of manufacturer was clear from the outset. European origin was a mandatory requirement. “The customer explicitly requested a European LED manufacturer,” explains Sebastián Cabrera, CTO of Alfalite. “Beyond compliance and security standards, they were looking for long-term reliability, image quality and ease of maintenance. Our MATIX AlfaCOB technology offers high durability, excellent thermal performance and simplified servicing, which are essential in permanent installations operating year-round. The Ljubljana installation reflects a broader shift from traditional projection systems to direct-view LED solutions capable of delivering higher brightness, better contrast and consistent performance regardless of ambient light conditions.”
Sebastian Lanner, Managing Director of WALLERIE, adds: “For an international congress centre, fast first-level support and operational security are crucial. Combining European-manufactured LED modules with regional technical presence gives the venue confidence and long-term stability.” The installation incorporates redundant signal control to ensure uninterrupted operation during live events. Its fine 1.8 mm pixel pitch enables detailed content display, particularly relevant for medical congresses and data-driven presentations where precision is essential. “This project shows how European collaboration can deliver technical excellence,” concludes Cabrera. “It is not only about installing a large screen. It is about providing a future-proof visual infrastructure for one of the region’s most important congress venues.”
