CIPR National Conference 2020 (Virtual)
SPARQ part of the Saville Group
Sparq, part of the Saville Group, are the dynamic technical event production specialist. No matter what the size or scale of the show, they work in close collaboration with clients to create stunning live and digital event experiences. Successfully pivoting to an entirely on-line offering at short notice due to the COVID-19 pandemic, their seamless 360 technical event production service starts from the concept of the event journey and ends with an extraordinary delivery. This successful reengineering was made possible by quickly expanding and restructuring the existing digital offering built on over ten years of experience delivering events across the globe.
Virtual event on a bespoke platform – Fusion – a new virtual events platform that blends gaming technology with 360 event production. Sparq can replicate an existing venue or create something completely out of this world, with 3D developers and modelers immersing delegates in a fully interactive, digital world. The Fusion team work to create, unique, extraordinary experiences built with limitless reality at their heart.
300 international attendees – CIPR saw over 300 delegates tune in from across the globe, including Mauritius, Nigeria, and Saudi Arabia. The event was held across three- days allowing the attendees to login and view the content either live or on demand.
Live International Speakers – The event heard from 26 high profile speakers, seamlessly brought into the platform from their own homes from across the world including Australia and the USA. Bespoke environment – CIPR wanted to create a fully immersive and interactive environment unique to them and that’s exactly what was delivered. As well as easy access to valuable content and data, their environment showcased the ability to cater for viewer wellbeing and raised engagement by incorporating a virtual Escape Room, Wellness Area, and relaxing Aquarium.
Live social media feed – Showcased in the exhibition zone, attendees were encouraged to tweet live from the event using the chosen event hashtag to feature their conversations live on the Twitter rotunda featured in the centre, generating a massive buzz that was perfect for the event narrative.
Testimonials and references
“The Fusion platform really delivered an exceptional virtual experience. It was not just an online conference but a platform where all delegates could explore, engage and learn. I was impressed by the Fusion team’s willingness to be creative and bring my ideas to life, as well as offering their own, which made the project felt like a real partnership. Sparq and Imagin3D were also keen to hear feedback and act quickly to ensure our delegates had the best experience possible. The CIPR National Conference was a huge success this year and although we were nervous about delivering our first online event, we were confident that we had chosen the best platform available. Sponsors, delegates and staff were all impressed and have been speaking about the 2021 event already! “
Catherine Morgan, CIPR Events and Awards Manager
