Strategic consultancy Blue Touch Paper has announced a new collaboration with IAdea, the enterprise-grade signage and workplace-experience specialist, to accelerate the commercial and Go To Market programs for Microsoft’s Device Ecosystem Platform (MDEP) hardware vendors as part of the digital signage preview. Microsoft first revealed the signage preview at InfoComm 2025, positioning it as a secure, scalable platform that plugs straight into Microsoft Intune, Azure AD and Defender for Endpoint, giving IT teams the same management and security posture they already enjoy with Teams-certified devices. The preview is being refined in partnership with IAdea, Appspace and Planon and is now in a demo-and-validation phase with selected enterprise clients. Jon Sidwick, Co-Founder at Blue Touch Paper says: “MDEP brings the security and manageability of Microsoft to Android-based signage. IAdea makes it buildable, Blue Touch Paper makes it bankable. That one-two punch lets OEMs focus on innovation while partners focus on sales.”
Within the collaboration, IAdea will mentor and certify third-party hardware vendors through its new MDEP Accelerator Program, providing reference designs, system-on-modules and fast-track testing to reduce time-to-market for compliant media players and smart displays. Blue Touch Paper will translate those engineered devices into revenue, crafting offer structure, channel strategy and partner enablement that turn MDEP’s technical leap into sustainable growth for vendors and resellers.
Jane Hammersley, Co-Founder at Blue Touch Paper comments: “Signage is often the missing link between a company’s digital workplace strategy and the physical spaces where people actually move. Our job is to translate that technology and promise of communication efficiencies into channel revenue by crafting the offer, activating the sales motion and lighting the fuse for sustained growth.” John C. Wang, IAdea CEO, added: “With over 20 years of engineering Android-based media players, IAdea sees MDEP as a game-changer for enterprise devices. Blue Touch Paper’s channel expertise ensures those advantages land with maximum impac
