Casio Computer has announced plans to launch new digital signage business at the end of this month. Casio Signage, a newly developed tool for retailers, features “a realistic-looking character” that talks to customers passing by a shop from the screen. The screen itself is actually shaped like the character, which can be freely selected to match the characteristics needed to bring people into a given store. The character’s appearance and voice can be changed to deliver a consistent and relevant message to customers, increasing interest and footfall. Casio Signage is compact and requires no installation work, making it easy to place almost anywhere in the store. It also offers multifunction support enabling users to select content, which is most relevant to them such as language selection.
Together with cloud services such as NFC (near field communication), stores with Casio Signage will enjoy an edge over the competition.
Main features of Casio Signage include:
■ Realistic images tp help captivate passers-by and attract customers. The screen itself is shaped as a character or person which talks to potential visitors to get their attention and invite them into the store.
■ Delivery of consistent and relevant messages. Retailers provide Casio with a still image and text, and Casio animates the image and adds the voice. No video production is required for stores. This process makes it easy to edit the animation to ensure repeat custom and increased footfall.
■ Compact size that can sit almost anywhere – it’s footprint us 470 mm × 535 mm. No installation work is required just a power supply.
■ Multilingual support for diverse visitors. Available languages include English, Chinese, Korean, Spanish, and more. Customers themselves can select the language they want to hear.
■ Cloud services to realise unique retail promotion plans. Casio can provide cloud services such as NFC (near field communication) for customers with smart devices.
■ Casio’s state-of-the-art Laser & LED Hybrid Light Source ensures bright and vibrant signage delivering approximately 20,000 hours of life.
