Jeff Hastings, BrightSign CEO, is not keen on the word ‘commodisation’, when applied to digital signage. because it suggest a lack of differentiation. But, in the sense that it also implies lower costs and widespread availability, BriightSign’s new range of players will play its part in reducing digital signage to a commodity.
BrightSign has announced a rnage of an even lower cost HD solid-state digital signage controllers that offer a smaller form factor than ever before., while offering the same degree of reliability.
The new HD line has three models to support a wide variety of applications ranging from stand-alone kiosk displays to networked solutions with engaging interactivity. The new HD players are integrated with a next-generation microprocessor that supports improved media playback while reducing manufacturing costs.
Using power-efficient technology, the new players deliver consistently high performance and reliability – even for 24×7 applications. All of the models in BrightSign’s new product line also feature Full HD quality for flawless video playback, solid-state (PC-less) reliability and free BrightAuthor signage management software plus a variety of networking options.
The new HD Digital Signage player line includes:
BrightSign HD120 – Basic Interactive Model: BrightSign’s most affordable, Full HD solution brings stand-alone displays to life and combines solid-state reliability and simple GPIO interactivity with BrightSign’s signature ease-of-use and integration. Updates can be made with an SD card.
BrightSign HD220 – Networked Looping Model: Enables easy, networked content updates and live data feeds (Live Text), along with video playback and Ethernet synchronisation.
BrightSign HD1020 – Networked Interactive Model: Offers a wide range of interactive options to engage customers using GPIO, USB, serial and UDP connections and networked content for a truly impressive display.
Measuring 4.9 x 1.3 x 5.4 inches (W x H x D) and weighing only 16.6 oz., BrightSign’s new HD players are easy to integrate and can be easily tucked out of sight. The new BrightSign HD product line of standalone and network-enabled interactive players will be available from the BrightSign Store beginning April 17, 2012. Distributor pricing is available upon request. Backed by a one-year warranty, the players include wall mounting brackets and BrightAuthor, a PC software application that simplifies creating, publishing, managing and monitoring digital signage displays.
