Core Brands, a group of audio, power management, and control brands, announced changes to its domestic manufacturer representative network in order to simplify contact between reps and Core Brands accounts.
Starting in July, all of the brands in the Core Brands portfolio will be represented in certain territories by a single rep firm, and in the remaining territories the brands will be managed by two rep firms. According to the company, this move will make it easier for dealers to meet minimum order requirements, be considered for new lines, and provide their clients with strong branded product choices.
Paul Starkey, vice president of marketing for Core Brands explains: “These changes are based on a thorough review of our territories and rep capabilities. The model today for product acquisition has to be more conducive for our accounts to do business with Core Brands. Creating a more focused set of contacts for dealers is a major step in making it easier for them to do business with us.”
Starkey continued: “With the recent implementation of our new ERP/CRM system, we are getting closer to when our accounts will be able to enjoy 24/7 ordering, shipment tracking, program status, and payment balances, as well as a reference center for product information, training, and other key information assets.”
