Screen Media Expo next week (Earls Court. 16-17 May) is the first of the two major European digital signage events. On the strength of the early announcements, this London event would appear to have won the battle on product announcements, but it’s early days and Berlin might bounce back.
- Eyetease on show at Screen Media Expo 2012.
Scala says it will showcase a number of innovations that help organisations be bold in how they command attention of connected consumers with their digital signage. The Scala exhibit will include a new interactive screen communication solution that can be managed through a variety of mobile devices, including a smartphone, Apple iPad or tablet, using QR code technology. The solution enables organisations to connect to individuals with micro-targeted messaging.
“Scala will demonstrate how our solutions help organisations, from retail and quick service restaurants to corporate communications, banks, hospitals and education, effectively interact with their target groups,” said Tom Nix, Scala CEO. “By combining digital signage with complementary technologies and media, like mobile devices and social media, our customers can deliver personalized experiences that communicate the right message at the right time.”
New UK omniSHAPES distributor PSCo Technical Distribution will show the technology at Screen Media Expo. With seven tile shapes available as standard and bespoke shapes possible omniSHAPES allows designers to represent their brands with novel and inspiration display. With the unique ability to create convex or concave omniSHAPES is said to offer a high degree of flexibility to digital signage, advertising, rental and staging and exhibition applications. Other brands on display with PSCo include: Panasonic, Samsung, NEC and Sharp.
In another eye-catching exhibit, Eyetease Media will show the iTaxitop 2.0 is to be shown on a London Black Cab and a New York taxi. Philips Public Signage is exhibiting in partnership with AOpen and NDS. Their joint stand will also be home to the newly-refurbished Mobile Solutions Suite in which demonstrations of the solutions offered will take place. The range of solutions on show will cover applications including touch screen solutions for car dealerships, way-finding solutions for hospitals and shopping centres, touch table content for corporate receptions and museums, plus a complete range of retail digital signage solutions.
On the player front, BrightSign will exhibit its new BrightSign HD solid-state digital signage controllers for the first time on its joint stand with Pixels. Also on the stand will be demonstrations of touch screen way-finding, portable tabletop display technology, QSR menu board featuring Live Text, video wall synchronisation, BrightAuthor presentation creation software, BrightSign Network publishing and management software as well as the new BrightSign Network Web UI.
