Event technology specialist EventIgnite launches its digital signage solution to the signage industry in the Screenmedia Theatre at European Sign Expo, June 25-27 2013, ExCeL London.
EventIgnite allows event organisers to make changes to visitor programme information up until the last minute, and even during programmes if timings or speakers change. Screens can be updated from any computer with a web browser, either using the organiser’s own equipment or hired hardware. Event teams on the move can also update content in the EventIgnite dashboard from any web-enabled mobile device, or updates can be handled by the EventIgnite support team. Any Internet connection can be used – hardwired, dedicated, shared or WiFi – and if EventIgnite has connected once, it works just as well offline if a connection is lost, a common and frustrating scenario in many event venues.
EventIgnite CEO John Robson explains: “With decades of event AV experience, we understand first-hand the challenges faced by event organisers who need to keep visitors accurately informed despite the reality that details can change at a moment’s notice. In this dynamic environment, printed signage is far from ideal, while prevailing digital signage solutions can be costly and inflexible to update in real time. We’ve developed EventIgnite specifically to meet the needs of event people.
EventIgnite is based on HTML5, which enables the content entered into the system to be output to mobile devices for users to access using a URL specific to the feature in question. For example, an iPad user could tap the feature-specific URL into their browser, giving them access to more information about the session and speaker, and even enabling them to post questions to the speaker in real time. This service can be offered for use with visitors’ own tablet devices, or delivered in conjunction with hired tablets handed out to conference delegates.
EventIgnite will be demonstrated in the Live Zone of Marketing Week Live (Stand B212), London Olympia, 26-27th June.
