True Colours Distribution has announced a UK distribution deal with AMX. In addition to True Colours itself, resellers and integrator access to the control system supplier’s portfolio through other Midwich sales divisions including Midwich Home and Midwich Security.
“We are delighted to be partnering with True Colours to capitalise on what we believe are significant opportunities within specialist markets,” explained AMX sales director, Jonathan Mangnall. “This is a strategic partnership; enabling True Colours to strengthen their product offering, whilst giving AMX an important route to very specific markets. Since our products complement their portfolio very well, we expect this distribution model to be a highly effective and mutually beneficial one.”
In a second announcement, ATEN, a manufacturer of KVM switch and pro AV equipment, has also signed a distribution deal with Midwich. ATEN’s product range covers hundreds of connectivity products. Managing director of ATEN UK James Liu said: “We are excited to have entered into this partnership with Midwich. The execution of this agreement fits perfectly with our distribution strategy and by partnering with Midwich, ATEN will increase the reach of our products and provide Midwich’s customers with industry leading products backed by strong pricing and high‐quality build through Midwich’s technical specialist division True Colours.”
ATEN’s recently developed Green Energy line offers energy‐saving solutions for the data centre with a range of intelligent PDUs that provide real‐time energy management and performance indicators locally and remotely.
