PPDS has signed a new multi-year contract extension with Oracle Red Bull Racing, confirming its position as a Team Partner and continuing its role as the exclusive supplier of digital displays for the Formula One™ team through 2025 and beyond.
Since partnering with Oracle Red Bull Racing in 2022 as an Official Team Supplier, PPDS has focused on enhancing race-day experiences for VIP guests in the Oracle Red Bull Racing Paddock Club. Using Philips Professional Displays, the collaboration has delivered live 4K UHD race coverage, behind-the-scenes content, pit-lane feeds, and driver audio. A key feature has been a custom-designed, portable 10m² Ultra HD Philips dvLED videowall.
The partnership expanded in 2023, with PPDS becoming Oracle Red Bull Racing’s exclusive Digital Display Supplier, providing solutions for the team’s Red Bull Technology Campus in Milton Keynes. Installations include Philips interactive displays for the marketing team, a 110-inch dvLED wall in the MK-7 Boardroom, and a 46.25-metre Philips dvLED wall in the MK-7 events venue, unveiled in September.
Under the extended agreement, PPDS will provide additional digital display solutions for other departments within the Red Bull Technology Campus, including the newly built Red Bull Ford Powertrains facility, which focuses on engine design and development.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, stated:
“In Formula One™, continuous innovation is essential both on and off the track. PPDS has proven to be a reliable partner, and we are pleased to extend our collaboration.”
Martijn van der Woude, VP of Global Marketing and Business Development at PPDS, added:
“This partnership represents two organisations working together to achieve shared goals. We look forward to continuing our work with Oracle Red Bull Racing.”
The partnership also provides exclusive opportunities for PPDS’ partners and customers, including hospitality experiences at global Formula One™ events in locations such as Monaco, Silverstone, and Singapore.
Ron Cottaar, Global Marketing Director at PPDS, concluded:
“Our collaboration with Oracle Red Bull Racing aligns with our commitment to delivering innovative solutions and creating meaningful partnerships.”
