PPDS has confirmed a new strategic partnership with leading Italian AV distributor, Prase – a Midwich Group company. Reinforcing PPDS’ unparalleled commitment to delivering near universal access to its portfolio of multi award winning solutions, together with best-in-class support and service, the strategic partnership with Prase will bring extended choice, value, and opportunities – including around sustainability and energy savings – for businesses in Italy. Founded in 1993, and a Midwich Group Company since 2019, Noventa di Piave (Venice) based Prase has an unrivalled reputation in the Italian market, distributing an extensive range of AV and IT solutions with corporate, education, and retail among its core target verticals. Effective immediately, Prase’s partner network will have access to PPDS’ portfolio of Philips Professional Displays and ‘total solutions’, providing a one stop shop on visual hardware and software needs for AV projects, including dvLED, digital signage, interactive, professional TV, and more.
Mario Baratto, Vendor Account Manager at Prase, commented: “The Philips entry in the Prase catalogue leads us to strengthen and strategically evolve our offerings concerning the LED and displays sector. The core of this partnership is a synergy of values that make Philips Professional Displays one of the solid and long-standing players in the video area, and Prase, the value-added distributor, an outstanding benchmark in the Italian market, renowned for its great efficiency and customer support”. Andrea Castelnuovo, Sales Director Italy, Greece, Malta and Cyprus at PPDS, added: “We are delighted to have partnered with Prase, a distributor that is aligned with our values on how to do business, together with our ambitions to grow as a company. PPDS has made significant imprints in the Italian market, supporting projects across verticals, with an ever-evolving range of highly flexible and sustainable solutions, each tailored around the precise needs of the customer. Working with Prase we can continue to bring new innovations to businesses on an even grander scale.”
Kicking off their collaboration in style, PPDS recently joined Prase at MIR 2026 – Italy’s largest AV event – which included the official launch and availability of the company’s award winning, foldable and height-adjustable 135” Philips Unite LED 6000 Series AIO. Showcased and met with great fanfare at ISE 2026, the impossible to ignore Philips Unite LED 6000 Series delivers a true masterclass in visual performance and mechanical engineering, by innovatively combining crystal clear visuals with next level flexibility, mobility, accessibility, and energy efficiency. Ideal for a wide range of environments, including classrooms, auditoriums, and corporate settings, the Philips Unite LED 6000 Series AIO amalgamates cutting edge Chip on Board (COB) technology with a fine 1.5mm pixel pitch for ultra reliable, ultra sharp visuals, from spectacular video to intricate meeting room presentations.
To accommodate all possibilities and room types – including areas with sloping ceilings or with rising seating, such as in a lecture theatre or auditorium – the Unite LED 6000 Series AIO also features a motorised trolley enabling smooth and safe electric lifting. Presenters can simply, safely, and smoothly adjust the display height with just the push of a button, ensuring perfect viewing in any setting. The smart, foldable structure removes all obstacles around mobility, whether being installed for the first time or as it is transferred between rooms, by easily fitting through any standard sized doors or in elevators. Andrea added: “We are thrilled to have officially launched the Philips Unite LED 6000 Series AIO into the Italian market at MIR 26, and to confirm its availability to our partners and customers. This captivating product was recently demonstrated at ISE 2026 in Barcelona, and with the combination of its state of the art screen and unique and impressive foldable design, it literally stopped people in their tracks. It is truly deserving of being described as a showstopper.”
