In a hasty revision to yesterday’s announcement about Promethean’s deal with Exertis Medium, the manufacturer has confirmed a dual distribution model in the UK, a move which is designed to bolster channel capacity and enable Promethean partners to capitalise on IFPD market growth (so not a cock-up then?)
This revision means that from 5th June 2017, Exertis Medium UK will work alongside Tech Data “giving the channel increased choice and flexibility.” The dual distribution model is the next phase in Promethean’s channel development, after introducing changes at the end of 2016 which brought the company closer to its partners in a value-add offering. “We’ve steadily secured a solid position in the IFPD market by investing in the development of the ActivPanel and our own channel support operations. The only way for us to continue this success and achieve further growth is by putting greater capacity in our distribution channel,” explains Simon Port, Promethean’s Head of Channel Operations UK & Ireland.
Both Exertis UK and Tech Data will hold ActivPanel stock on the ground, which will help to increase access to product and improve speed of delivery: “We’ve implemented the distribution changes ahead of the busy summer installation period as we wanted to ensure our partners have every advantage possible.”
The introduction of Exertis Medium UK means Promethean partners will now also benefit from two credit sources, enabling them to spread financial risk and maximise credit capacity. Promethean partners will have complete freedom and flexibility to choose which distributor to use for ActivPanel fulfilment, according to which can best meet their buying needs at a specific time.
Simon Port, Promethean’s Head of Channel Operations UK & Ireland.
