Skratch has officially opened the Digital Innovation Centre of Excellence (DICE) in Telford. This new facility aims to transform customer engagement by leveraging the latest technology in the realm of digital signage. DICE is designed to elevate the industry through immersive demonstrations and private customer interactions, redefining the standards of innovation and excellence.
Ian Beeley, Director of Commercial at LB Foster, shared his enthusiasm for the transformative space, stating, “It’s a fantastic space, made possible by the broader group’s vision to establish a technology centre that not only showcases our offerings to customers but also sparks inspiration for all who step through our doors. There are digital showrooms all over the UK, but this is something different, a space where clients can see concepts brought to life through creative, interactive and engaging displays. Within the centre we have digital display, audio, lighting and scent products representing every aspect of our market ready solutions from Retail, Corporate and Leisure through to Airport and Rail”
Skratch, has long harboured the ambition of offering a dedicated physical space to showcase the art of the possible. This visionary approach will provide customers, partners, and suppliers with an environment that fosters creativity and innovation, setting Skratch apart from its competitors.
Dan Codling, Senior Business Development Manager for the digital display sector, elaborates, “Innovation is about inspiring our staff to explore the realms of possibility for our customers. Our in-house lab within the Innovation Centre will continuously evolve, responding to market demands and crafting groundbreaking solutions.”
The Digital Innovation Centre of Excellence isn’t just a showroom. With full brand take-over enabled CMS and programmable lighting, the entire space can become branded virtually at the touch of a button. With a car showroom zone complete with large LED backdrop and overhead lighting display is available for bookings by businesses looking for a unique space to undertake photo shoots and promotional work. Gavin Wright, Director of Operations at Skratch, underscores the significance of innovation within the industry, saying, “In our ever-evolving industry, standing still is not an option. By thinking outside the box and embracing new technology, we’re offering our clients tangible solutions that are more than just a concept with the added benefit that we can demonstrate real-world ROI and sustainability benefits.
Join Skratch for a brain storming session in the Innovation Suite
Above the show space area, Skratch proudly presents its Innovation Suite. This modern boardroom, equipped with a large digital display and wireless sharing capabilities, is the ideal space to inspire creativity and collaborate on groundbreaking ideas.
