Sony opens of eight new Crystal LED showrooms across Europe to bring its stunning visuals and immersive experience to life for a wide audience. The showrooms will allow visitors to immerse themselves in the full potential of Crystal LED and observe in person.
LED Product Manager, Jee Hee Lee, comments “The Crystal LED deserves to be showcased. Its seamless image on such a large scale is a spectacular experience, we want to share this with as many people as possible and look forward to opening these spaces up over the next few months.”
The eight showrooms installed with Sony’s latest generation of Crystal LED displays, the BH-series, which harnesses the latest advances in Sony’s high efficacy LED driver technology. The BH-series delivers large-scale, bright, pixel-perfect images colour, even when in bright lit spaces.
“The Crystal LED is something here at Sony we are particularly excited about and want to make accessible for all to see and get to experience. These showrooms are the perfect opportunity to do so,” comments Rik Willemse, Head of Professional Display and Solutions Europe. “The eight showrooms will proudly showcase the Crystal LED and present the capabilities of the display.”
In the UK, audiences can visit the immersive showroom at PSCO Innovation House experience centre in Bracknell.

