Sunglass Hut has enhanced its in-store digital signage across three flagship stores with a 3mm pixel pitch LED displays. Ideal for high resolution close proximity viewing, the 4 x 2.5 metre ‘Bling Wall’ displays will create a captivating and engaging messaging platform perfect for accurate representation of the high end brands.
Sunglass Hut has enhanced its in-store digital signage across three flagship stores with a 3mm pixel pitch LED displays.
The installations were completed by Pioneer Digital utilising manufacturer Dynamo’s LED product. Each installation was designed to complement the style of the brand’s in-store environments around the world, whilst bringing a new and vibrant point of sale solution.
Located directly behind the till in the Oxford Street, Westfield White City and Westfield Stratford stores, then content across the 4 x 2.5 metre and 3 x 1.5 metre displays respectively includes visuals of the local environments, as well as promotions shared by the brands.
The displays will be a primary brand activation point in September as Sunglass Hut is the principle sponsor of London Fashion Week, so real time content straight from the catwalk will be streamed live into stores.
Mark Childerhouse, Senior Account Manager at Pioneer Group, explains:
“We believe this installation with Luxottica to be one of the smallest pixel pitch displays within a retail environment to date. Being a preferred retail partner in the UK for Dynamo means that we have been able to be first to market with this fantastic product that has spectacular image reproduction as well as being incredibly easy to install and maintain.”
The LED tiles feature magnetic connection points so they can easily be connected to the bracket and scaled to any size or shape. This also ensures front serviceability so maintenance tasks can be carried out quickly. Each tile is 192mm x 192mm so should there be any issues, the small panels can easily be switched out.
