Viola Media has announced the launch of The Digital Totem Networks, expanding its Out-of-Home (OOH) offering across two of Abu Dhabi’s most prominent urban corridors. The new network introduces a range of digital totems located along Corniche Street and Salam Street, reinforcing Viola Media’s citywide presence and enhancing its ability to deliver consistent reach, location-based visibility, and high-frequency exposure across the capital. Strategically positioned within established urban environments, The Digital Totem Networks are designed to integrate seamlessly into Abu Dhabi’s infrastructure, capturing audiences in motion across key commuter routes and high-traffic areas. On the Corniche, the network spans a prestigious waterfront corridor from…
Author: AV News
TVC Technology Solutions has unveiled a new range of purpose-built outdoor displays designed to eliminate the long-standing compromises associated with traditional ‘TV-in-a-box’ enclosure installations. Branded as the outvue range, the new lineup promises improved performance, simplified installation, wider viewing angles and enhanced durability—offering AV professionals a robust alternative just in time for the busy summer season. For years, integrators have relied on protective enclosures to adapt indoor TVs for outdoor use. While functional, these solutions have often introduced more problems than they solve. TVC’s latest innovation aims to address these challenges head-on by removing the enclosure entirely and replacing it…
Merging Technologies has announced the forthcoming release of Ovation 12, the latest iteration of its established audio playout and show control platform, scheduled for availability on April 30, 2026. Positioned as a significant update, Ovation 12 introduces native video playback, marking a notable expansion beyond the platform’s traditional audio-centric workflow. Video content can now be incorporated directly into playlists and triggered as cues, even during live operation. The system supports up to four simultaneous video streams via standard graphics hardware, with tools for trimming and alignment either within Ovation or via Pyramix. Synchronization capabilities have also been extended. The software…
Pufferfish is expanding into retail with its interactive PufferSphere, showcasing immersive in-store experiences at Retail Technology Show 2026. Pufferfish is sharpening its focus on the retail sector, introducing a targeted offering designed to boost in-store engagement, increase dwell time and create standout brand experiences. The company will demonstrate its latest capabilities at Retail Technology Show 2026 (22–23 April, Stand U82), where visitors can experience its flagship PufferSphere display in action. According to CEO Stephen Patterson, traditional flat panel displays are increasingly ineffective in busy retail environments. By contrast, immersive and interactive formats encourage shoppers to stop, engage and explore. At…
Out-of-home (OOH) advertising is delivering significantly higher returns for luxury brands than any other channel, new econometric analysis from Independent Marketing Sciences (IMS) shows. IMS analysed more than 270 campaigns across 24 channels over the past decade and found OOH produced an average return on investment of 12.8x for luxury brands — meaning each £1 spent generated £12.80 in revenue. By comparison, the average ROI across all channels for luxury was 4.7x. “Luxury doesn’t tend to follow the typical product playbook,” said Alex Vass, IMS founder and CEO. “A heavily performance-driven, conversion-led approach risks brands undermining their own appeal. Out-of-home,…
INFiLED has announced a series of leadership changes across its North American operations as it looks to support continued growth in the region. Henry Ambrose has been promoted to president and general manager, while Chris Donaldson joins as senior vice president of sales, North America. Bryan Boehme has also been appointed senior business development manager for location-based entertainment in the Americas. Ambrose, who previously served as vice president of business development, has led the company’s expansion in North America, building its market presence across rental, fixed installation and experiential sectors. He brings more than 30 years’ experience, including roles at…
Igloo Vision has introduced Igloo Core Engine 2.0, an update to its immersive software platform, available from 16 April 2024. The new version is designed to make immersive spaces quicker to deploy, easier to manage, and more powerful to operate. Originally launched in 2023, the Igloo Core Engine combined more than 15 years of the company’s experience in immersive and visualisation technology into a single software platform. It has since received multiple industry awards, including recognition as Software of the Year, Best Collaboration Tool, and Best Display Technology. The software is currently used by organisations such as EY, Deloitte, Microsoft, Nike, BP, AtkinsRéalis, Capgemini, T‑Mobile, and Haleon, as well as a number of universities and colleges. Applications include collaboration, training, visualisation, and decision‑making across sectors from corporate learning to infrastructure…
TD SYNNEX Maverick has announced a pan-European distribution partnership with AOPEN, strengthening its digital signage and collaboration offering across the region. The agreement will see TD SYNNEX Maverick introduce AOPEN’s portfolio of digital signage media players and commercial computing solutions to partners and customers throughout Europe. The move supports growing demand for flexible, high-performance hardware capable of supporting a wide range of display and content management environments. The partnership will focus on three core AOPEN solution areas. The eTILE range offers all-in-one touch displays designed for commercial environments, including retail and self-service kiosks, combining streamlined design with reliable operation. The Digital Engine series provides compact, high-performance…
Shakespeare’s Globe is one of the most distinctive performance venues in the world, known for its unique acoustic and architectural design. A faithful reconstruction of the original Elizabethan playhouse, the open-air theatre was built using traditional materials and methods, including English oak and mortise and tenon joinery. It remains the only building in London permitted to feature a thatched roof since the Great Fire of 1666. Designed for unamplified performance, the Globe places audiences in close proximity to the stage, with a circular structure that wraps spectators around a wide thrust platform. Approximately 600 standing ‘Groundlings’ occupy the open pit,…
In today’s hybrid education environments, there is no ‘one-size-fits-all’ AV solution. Lightware’s extensive AV portfolio addresses this challenge, offering powerful, scalable technologies to meet the needs of any learning environment, whether for remote learning, in-person classes, or hybrid setups. Lightware’s products, such as the Taurus range, allow institutions to optimise their AV infrastructure and provide adaptable, high-quality environments for teaching and learning. Dedicated to supporting education settings around the world, its grant program offers an opportunity for schools, colleges, and universities to apply for a technology grant to assist with the acquisition of Lightware technology for a classroom. Plus, the…