Technology from BrightSign, LLC® has been used to power a continuously rotating 4m2 digital glass cube at Pixoul Gaming, a new state of the art virtual reality (VR) and Esports hub in Abu Dhabi.
The impressive structure, which was created by Dubai based digital media studio and systems integrator DigiComm, is believed to be a world first because of its size, weightand kinetics. It incorporates 38 BrightSign XD234 media players powering synchronised content across 123 55” and 49” LG display units. As well as being fully encased in screens, the large cube houses a walk-in room that is also lined on all sides and above with digital displays. The whole installation weighs around 4 tonnes and can carry up to six people at a time.
The concept was devised by Pixoul’s General Manager Paul Hamilton and his team and realised by DigiComm after the customized media specialist won the project in a competitive tender. It dominates Pixoul’s atmospheric and colourfully lit entrance hall, providing an immersive storytelling experience to gamers arriving at the venue.
Special effects
Because Pixoul is a VR attraction, it was important to create an impactful display that was representative of the games, which are themselves largely invisible. Exciting abstract sci-fi content created by DigiComm using BrightAuthor is displayed on the cube’s exterior, setting the tone for the experience to follow. On entering its interior room, players watch a looped three-minute audio visual production created by Pixoul’s game designers Robocom VR. A virtual robot guide explains what to expect from a visit to the unique world of the Pixoul Metaverse and how to engage in the activities on offer. When they exit, visitors face a different part of the space than when they entered.
Inside the cube, the location of the audio content is changed at different points on the timeline by the BrightSign players, so that it always comes from the robot figure, wherever it appears on screen, making people turn to look in the right direction.

