3M has introduced the Camcorder Projector CP45, a mini mobile projector and digital camera unit. The Camcorder Projector CP45 is the latest product to be launched by 3M’s Mobile Interactive Solutions Division (MISD) and 3M believes that it will appeal to consumer, business, technology and gadget-savvy audiences. A target demographic is female aged 25-45, typically working mums, identified as key purchasers in the family and regular technology users.
The Camcorder Projector CP45 blends the 3M mobile projection technology with a digital camera capable of capturing HD video and 5MP still images. Measuring 4.9”L x 24”W x .94”H and weighing 6.7oz, it is small and light enough to fit in a pocket or hand bag. It is also said to be powerful and bright enough to project up to 65-inch, high-quality images instantly on virtually any flat surface – a ceiling, a wall or even a T-shirt, for example.
The Camcorder Projector CP45 has a user-friendly interface and a battery life of one and a half hours – enough to shoot and project up to 1,000 still photos or 25 minutes of video from its 2GB internal memory. Additional memory can be added via the MicroSD card slot (up to 32GB). It also features a built-in speaker and microphone. Simple connection via USB also allows users to quickly download captured content to share on their favourite devices. The Camcorder Projector CP45 is available now for a recommended retail price of £299.99 (inc VAT).
