Pixel Global operates as a global AV partner but is currently taking a more focused and visible approach to the UK. AV News (AVN) spoke to Danielle Myburgh, UK sales director at Pixel Global (PG), about the company’s plans for the UK and overseas and its progressive policies for inclusivity and customer interaction.
AVN: Pixel Global AV has a strong global footprint, but a growing focus on the UK. How would you describe Pixel’s identity in the UK market today and how is that evolving?
PG: Pixel Global AV has a strong global foundation, but in the UK we’re now taking a more focused and visible approach. We’re positioning ourselves as a global AV partner with a genuinely local, personal service. That means a UK-based team, a single point of contact, and a strong emphasis on long-term relationships.
We’ve delivered projects internationally for many years, and we’re now placing greater emphasis on engaging directly with the UK market, particularly with end users, consultants and IT teams. It’s about demonstrating that we combine global scale and expertise with a flexible and approachable way of working.
AVN: With over 20 years of global experience and projects delivered across multiple countries, what lessons has Pixel learned about delivering consistency at scale?
PG: One of the biggest lessons is that true consistency isn’t about replicating the same solution everywhere, it’s about delivering the same experience. That requires clear global standards, but also the flexibility to adapt locally.
Whether a project is delivered in London, Singapore or Bangalore, the client should experience the same level of quality, communication and reliability. That ultimately comes down to having the right people, partners and processes working together.
AVN: You highlight the importance of having a trusted partner network. How does this model support global delivery?
PG: Our partner network is fundamental to how we deliver globally. We have four offices in the UK, Ireland, Singapore and India, supported by a trusted partner network across North America, South America, the Middle East, China, Australia and New Zealand.
Our partners are well established in their regions, with a strong understanding of local regulations, culture and logistics, while working to the same standards we do. This ensures we maintain consistency and quality across every project.
As a result, clients don’t feel like they are managing multiple suppliers. Instead, they experience one seamless, joined-up delivery model, with Pixel’s central hub in Epsom managing everything.
AVN: Are we overcomplicating meeting room design? What does “good” actually look like in 2026?
PG: Good meeting room design in 2026 should be almost invisible. It should just work, without delays, without fuss and without the need for staff training. That means consistent user interfaces, reliable technology, and a focus on the experience. The best spaces are the ones where people walk in, connect instantly, and focus on the meeting, not the tech.
But what’s also key is what happens after installation. Ongoing maintenance and support are just as important as the initial design. Without that, even the best systems will start to fail over time. We’re also seeing growing demand for AV audits, helping organisations understand what they have, what’s working and where improvements are needed to ensure technology continues to perform consistently long term.
AVN: Hybrid working is now the norm, yet many spaces still don’t support it effectively. Why is the industry still getting this wrong?
PG: Many organisations have invested in technology, but the industry is still getting it wrong because the focus has been on the tools, not the user experience. We continue to see disconnected systems, inconsistent room setups and low adoption, with experiences varying from room to room.
Standardisation is often misunderstood. It’s not about forcing the same kit everywhere; it’s about removing friction. If people must relearn the room every time, it hasn’t worked.
Hybrid working only succeeds when the experience is seamless and consistent. That requires a clear, user-focused approach, balanced with local flexibility, along with good design and ongoing support.
AVN: Do you believe AV is finally being recognised as a strategic function within IT or is it still undervalued?
PG: It’s definitely moving in the right direction, but it’s not fully there yet. AV has often been treated as a bolt-on, something brought in towards the end of a project, but that mindset is starting to change.
There’s now a much better understanding of the value AV brings, especially when it comes to collaboration, productivity and overall workplace experience. Organisations are also realising they’re not just competing with other offices, but with the experience people have working from home.
If the technology in the office is harder to use or less effective than what employees have at home, it quickly becomes a reason not to come in. That’s why AV is starting to take a more central role within the IT ecosystem, even if there’s still some way to go.
AVN: Global delivery often comes at the expense of local understanding. How do you challenge that assumption at Pixel?
PG: It’s a common assumption that global delivery comes at the expense of a local, personal approach, but that doesn’t have to be the case.
At Pixel, our UK team works closely with clients on the ground, supported by experienced project managers who oversee delivery and ensure everything stays on track. We’re also agile in how we work, able to respond quickly when we foresee potential challenges.
At the same time, our global network provides consistency, scalability and access to wider expertise. It’s about combining both, giving clients the confidence of local understanding with the strength of global delivery.
AVN: With so many vendors and platforms in the market, is the AV landscape becoming too fragmented for end users?
PG: I wouldn’t necessarily say the AV market is becoming more complex. There is more choice, but that’s not a bad thing. It’s less about the technology itself and more about achieving the right outcome for the customer.
What’s really changed is the expectation. Employees are no longer adapting to technology; technology needs to adapt to them. That shift is driving manufacturers to develop more user-focused solutions, which is why it can feel like there’s suddenly a lot more in the market.
The real value comes from cutting through that choice and focusing on what works for the end user, creating solutions that are simple, effective and easy to use.
AVN: There’s a lot of talk about “futureproofing” AV systems. Is that realistic or just industry jargon?
PG: I think “futureproofing” is often overused. The reality is, you can’t truly futureproof technology, and most customers understand that. In many cases, it’s not even what they’re looking for.
What matters more is flexibility. Designing systems that can adapt, be upgraded and evolve over time, rather than needing to be completely replaced.
That means focusing on open systems, scalable infrastructure and making sure the technology can move with the business as needs change.
AVN: The industry continues to face supply chain and delivery challenges. What has that exposed about how AV projects are planned and managed?
PG: Supply chain disruption isn’t new, but it has highlighted the need for better planning, earlier engagement and more strategic thinking around procurement and lifecycle management.
It’s also made clients more aware of the importance of working with partners who can anticipate challenges and build resilience into projects from the outset, rather than reacting to issues later.
AVN: With hybrid working now standard, ongoing supply chain disruption, and Gen Z reshaping workplace expectations, is the AV industry evolving fast enough to keep up?
PG: The industry is evolving, but expectations are moving faster. Hybrid working and ongoing disruption are continuing to shape how workplaces need to function, and there’s still a gap between what’s possible and what’s consistently delivered.
Gen Z is also bringing a new perspective into the workplace. They’re often quicker to adopt technology and find efficient ways of working, which is pushing expectations higher. At the same time, experience still matters, and that’s where more established teams bring real value. The two need to work together.
Closing the gap comes down to focusing less on the technology itself and more on how people actually use spaces day to day, creating environments that support different working styles and expectations.
AVN: You’re also an advocate for supporting women in AV. Technical roles have historically lagged behind other sectors in terms of diversity. Are we making real progress, or just talking about it more?
PG: There has been progress, but there’s still more to do. I don’t think this is just an AV or technical industry challenge; it’s something that has existed across many industries over time. I’ve seen the workplace evolve over the years, often without people even realising the challenges that were there.
What’s encouraging now is the shift in culture. We’re seeing more women stepping forward, but also more awareness, understanding and respect across the industry. It’s less about blame and more about progress. Events like Rise AV and the AVIXA Women’s Council show positive steps, and it was great to see increased female attendance at ISE 2026.
Real change comes from creating opportunities, supporting career development and making the industry more accessible at every level. There’s also a stronger sense of women supporting each other, which is making a real difference.
I’m proud to be part of initiatives like the Girls with Drive programme this year, which helps build confidence in environments like the golf course, an important space for networking and relationship building. Ladies involved include representatives from Absen, Yorktel-Kinly, Samsung, Sharp, Tempura, Cisco, Re-Sauce, WoopJobs, Presentation Media, Workplace Creations, Dataflow AV and, of course, Pixel Global AV. It’s been great fun so far and such a positive initiative, with our corporate graduation day on 8th June.
For further information about Pixel Global please visit: www.pixelglobalav.com
