Digital signage and integrated solutions specialist, Scala, officially opened its new 142 m2 showroom in Central London, UK. Located just a short walk from Angel underground station, the showroom will serve as a dynamic hub for technology demonstrations, partner meetings, and educational initiatives all supporting Scala’s presence in the UK and across the wider European market. The Scala London showroom was officially opened on the evening of the 9th of July with a party attended by key integration partners. “Scala technology can be found across London; in iconic landmarks as well as transport hubs, banks and high-end retailers, so it feels fitting and tremendous to be opening a dedicated showroom in the capital,” said Harry Horn, General Manager EMEA, Scala. “This is a dedicated space where we can share our latest solutions and collaborate with our partners as we work together to create top customer service experiences. We hope that the hands-on interaction offered by the showroom will inspire clients and partners to consider how technology can be used creatively, efficiently and effectively across a variety of sectors to better serve customers and grow revenues.” In addition to displaying a variety of screen formats and Scala media players, the showroom features a variety of Scala solutions including:
- Digital Menu Boards – Scala’s digital menu boards support structured, programmatic content to deliver interactive, personalized digital experiences based on business data and customer context
- Lift and Learn – Scala’s assisted selling solution to promote product discovery and comparison to drive sales
- Gondola and End Cap Solutions – Integrated into existing shelving, Scala’s multi-screen solution creates a personalized shopping experience to gain shopper insight and create upsell opportunities.
- Pick and Play – Using large-format screens as well as QR code functionality this solution gives customers truly personalized experiences.
- Sentient Signage – Executed over a variety of screen formats, customer movements and gestures, trigger relevant promotional messaging.
Analytic sensor solutions from Scala’s sister company Walkbase, will be available in the showroom within the coming weeks as will a demonstration version of the recently announced hospitality solution Scala Quintet. The London showroom is the latest in a series of dedicated experience spaces planned across Europe as part of Scala’s growth strategy for 2025 and beyond.
