SY Electronics has invested in an experienced team to grow the business. Chris Kendall joins as Business Development Director. Prior to its acquisition by AMX, Kendall was MD at Procon Technology for 18 years. He retained a role within AMX, developing their education business before joining SY. His focus will be on bringing new products to market and developing the trade channel.
Jin Khangura takes up the position of UK & Ireland Sales Manager, handling the day-to-day requirements of the channel. Khangura will be focused on working with SY’s integration partners, demonstrating product and supporting at end user visits. He will also embrace a training role, ensuring customers have all the information they need to specify new and existing products.
Finally, Ian Burridge joins the development team as Research and Development Manager. With experience across many organisations, including BT, Procon, AMX and Snellings, Burridge’s knowledge and technical expertise will be vital in developing new product innovations for the professional AV market.
Commenting on the changes, Sirous Yazdanian, SY’s MD said: “Chris’ background has an obvious synergy with SY and the opportunity for him to help us bring new technologies to market is a perfect next step for both parties. Jin will be working closely with the channel, supporting them every day, and his experience and energy will help our customers grow their businesses. Ian’s expertise covers all disciplines and married with his practical experience in pro AV, he will be instrumental in SY bringing exciting new products to the market.”
